Abey Mokgwatsane proudly announced on October 15th that Ogilvy & Mather would be rebranded as Ogilvy & Hope for the month of October– supporting World Hunger Month and the millions of starving South African children who deserve better.
“The fact that millions of children go to bed hungry every night means that they are unable to grow, learn and thrive. We have changed our brand in honour of KFC’s fight against hunger and we encourage others to do the same,” says Abey.
This unprecedented rebranding falls in line with KFC South Africa, who have given up their Colonel logo and replaced it with the smiling faces of children in over 100 stores across the country. These faces represent the children that benefit from KFC’s Corporate Social Responsibility Initiative, Add Hope.
Through this, KFC has and will inspire more brands to do the same and help drive donations to Add Hope. They have also led the charge for brands to change their online and social media profiles to support the cause and this can be easily done on www.addhope.co.za. This awareness campaign hopes to raise at least R2-million for Add Hope during the month of October.
“It is a critical cause to unite behind,” says Abey. “We call on more people and organisations to adopt the Add Hope brand. The more they do, the more hungry children we can help feed.”
As of this morning, KFC SA have raised a whopping R36 269 642 for #AddHope since they launched this initiative a few years ago and will continue to grow for millions of hungry bellies.