Abey Mokgwatsane proudly announced on October 15th that Ogilvy & Mather would be rebranded as Ogilvy & Hope for the month of October– supporting World Hunger Month and the millions of starving South African children who deserve better.


“The fact that millions of children go to bed hungry every night means that they are unable to grow, learn and thrive. We have changed our brand in honour of KFC’s fight against hunger and we encourage others to do the same,” says Abey.

This unprecedented rebranding falls in line with KFC South Africa, who have given up their Colonel logo and replaced it with the smiling faces of children in over 100 stores across the country. These faces represent the children that benefit from KFC’s Corporate Social Responsibility Initiative, Add Hope.

infographic_Add Hope

Through this, KFC has and will inspire more brands to do the same and help drive donations to Add Hope. They have also led the charge for brands to change their online and social media profiles to support the cause and this can be easily done on This awareness campaign hopes to raise at least R2-million for Add Hope during the month of October.

“It is a critical cause to unite behind,” says Abey. “We call on more people and organisations to adopt the Add Hope brand. The more they do, the more hungry children we can help feed.”


As of this morning, KFC SA have raised a whopping R36 269 642 for #AddHope since they launched this initiative a few years ago and will continue to grow for millions of hungry bellies.


Ogilvy is home to some damn creative people. In our daily lives we try to make cool ads, design cool stuff and  just be cool in general. But some take their creativity further than what is required at work. Like ECD at Geometry Global, Malcolm King, who is also the bass player of the legendary SA ska band Fuzigish and Ricki Allemann, community manager at social@Ogilvy and guitarist for (soon-to-be legendary!) SA metal band, Facing The Gallows.

While FTG have been around for only seven years, Fuzigish has been doing their thing since way back in 1997 which is an amazing feat for any local underground band.  Both bands have had their fair share of touring and gigs, but this one is one huge.

On Saturday 19 October Fuzigish will be launching their sixth studio album Crazy Friends at The Bassline in Johannesburg town. In true Fuzi style, the craziness is upped a tad by including Facing The Gallows on the line up. Ska and metal in one show? Sounds like a good time!


Check out more of Fuzigish on Twitter and Facebook.

DSC_9599 (1)

Check out more Facing The Gallows on Twitter and Facebook.

Tickets available at or at the door. We’ll see you in the pit!

We embarked on a new story of joy with Cadbury Dairy Milk for their latest commercial Floating Cows about the new Cadbury Dairy Milk Bubbly chocolate.

Directed by Michael Middleton of Jump, the commercial captures the lighter side of what happens when you combine SA’s best loved chocolate with a burst of bubbles both inside and out. The commercial takes viewers on a magical journey as we meet the Cadbury Dairy Milk Floating Cows which create the ‘bubbly milk’ that makes Bubbly chocolate so special. The upside-down cows were made possible with the help of teams from Sinister Studio Visual Effects who handled the post & CG and Orchestra Blue Post Production who did the editing.

The floating cows also have a starring role on the website and Facebook page – which promises to be a lot of fun with an Amazebubbles Competition starting this week.

The Team


Creative Director: Bridget Johnson

Art Director: Alexa Craner

Copy Writer: Irene Styger

Business Director: Candice Shortt

Account Director: Cathy Nilsen

Account Manager: Siya Mbalo

TV Producer: Debbie Dannheisser



Creative Director: Dylan Mclean

Front End developer: Willem Labuschagne

Copywriter: Michelle Dos Santos

Art Director: Alex van Rensburg

Technical Production: Richard Knowler

Group Account Director: Nimay Parekh

Account Director: Georgia Matthews

Account Manager: Tash Edmondson

it_all_comes_togetherCastle Lager is the proud sponsor of the Springbok National Rugby Team as well as sponsor of the newly renamed Castle Lager Rugby Championships, not to mention series and all Test series in South Africa and overseas tours by the Springboks.

The incredible trophy that will be presented to the winning team at the end of the tournament was shown off at our offices and a few of the Castle Lager employees and excited Ogilvy staff members were on hand to get their chance to lift the trophy in their own unique way!

“Castle Lager and the Springboks are an integral part of the fabric of South African society,” explained Norman Adami, Chairman and Managing Director of SAB Ltd at the time of the partnership announcement.

“The further coming together of these two brands is very special and the partnership forged will be significant for South African Sport – both now and in the future.”   Seems like everyone wants to be a winner!   From all of us here at Ogilvy Johannesburg, we wish the Springboks the very best of luck in their upcoming game against the Pumas at Newlands! Go Bokke!