The 2014 juries have been confirmed for the Cannes Lions International Festival of Creativity, which will kick off from 15 June to 21 June, and the representation from the South African industry is overwhelming.

We’re excited that Mariana O’Kelly has been selected to sit among some of the world’s most prestigious advertising names as a judge for this years Cannes Lions.

Over the last 18 years, Mariana has worked on some of South Africa’s most prestigious brands. She has been recognized at Cannes, D&AD, One Show, Clio’s, Eagles and Loeries.

Well done Mariana, we’re exceptionally proud of you!



We’re looking for a character design for a squirrel that represents someone’s stress and anxiety. If you think you’ve got the kind of skills we need, then draw up the little guy and send him through by 9:00 on Tuesday 18 February. Please include your name and contact details.
If we pick your squirrel, your work will very soon be the star of a new TV ad we’re working on AND you’ll get paid. Pretty good gig, huh?
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Here’s a bit more on what we’re looking for – now get drawing!
He looks panicked and worried.

Perhaps he has Coke bottle thick glasses that magnify his eyes like crazy?
Maybe he is wearing clothes?
He has a mangey looking squirrel tail that he sometimes gnaws when he is stressed.
He might have sweat patches under his arms from all that worrying.
Does he have funny teeth?
Does he bite his funny squirrel nails?
Does he have bad posture?
He is not just realistic looking. He is not cute.
He is slightly dark. He is quirky. He needs to appeal to adults.
He needs to look unexpected and freaked out.

If we had to give you a visual reference, it would be something akin to the Rango characters.
Good luck!

Ricki is one of the most talented guys on our campus. He’s great at social media and all things music but he has another love a part from his really cool girlfriend… Stefanus takes some time to get to know Ricki and the love he has for his cats.

I am Ricki, a 27 year old human that lives on earth. I would probably die if there were no music before there were no oxygen.

I love cat’s a little more, maybe a little more than a little more, than I like humans. They are probably the greatest companions on Earth. They know when you need love, they know when you’re annoyed, and you will definitely know when they’re pissed off. I just find them to be amazing creatures, mostly because they can sleep so much.
I have two families of cats. One being my cats, Nike and Ross. I have a tattoo of Ross in a suit on my arm to show my love and appreciation for them. My second cat family is that of my girlfriend’s cats. They are Bali and Samurai. Bali a tabby cat who is like a small furry human. He understand what I say, I understand what he meows and we get on like a house on fire. Samurai is the grumpiest ginger you’ve ever met. His eye brows seldom move out of their straight line formation, he isn’t too fond of being touched. But we know he likes it and he will give in at times.
You don’t need to be a cat person to own a cat, you just need to be a person. You will learn to love a cat, always.
After Ricki shed some light on his undying love for his furry friends, Stefanus took it a step further and illustrated this great relationship.
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If you’re curious about Stefanus’ illustrations and what part they play with us then have a look at our previous post here.
Stefanus Nel is embarking on an epic journey. And we’re not using that word lightly. It’s the stuff legends are made of. If anything, it’s more an experiment to see how far he can travel, paying his way with quirky little drawings. 
He’s printed 50 cheque books and has 2500 potential swaps to make over his open-ended journey through South America. Each will hopefully get him something he needs, be it a bed for the night, something to eat or a coffee to share a story over. 
“I really want to see how far I can get with only my art. At the same time, it’s an interesting way to explore the value of art and creativity,” says the multi-award winning creative behind the Blink Stefanus brand. 

He’s freelancing at our Johannesburg offices until he leaves for Sao Paulo at the end of February. His first night of accommodation is sorted, but from there it’s up to his drawings and the people he meets. 

As a little practice run for the real deal, we’ve offered to help Stefanus get the word out about The Blink Project. In return he’ll pick five people around Ogilvillage that he’ll draw and collect a story from. We’ll share these here over the next 5 weeks, but in the meantime share his project with all your friends – especially those in South America!
Follow his adventure on InstagramTwitterFacebook and his blog.
Thank you to Carl Willoughby for taking the pictures!

We’ve rallied together a few of our Movembro’s and signed them up for the Movember challenge but they need your help to raise funds whilst they raise awareness for men’s health. Meet the#Mogilvy Bro’s and spare some change for the cause.

David Ogilvy was a firm believer in the odd, the strange, the unheard-of and the eccentric. He once said that, “Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.” Here’s to cultivating eccentricities that also do some good!


The gents were kind enough to share their MOtivation behind their efforts.


“It seemed like a really good idea at the time” said Adam when first joining the #MOgilvy moustache march.


Fareed’s motivation behind #Movember is more than just an excuse to grow a lip sweater he says, “It could be because I shelf emotions and only now have been reminded of my uncle’s passing a few years ago – he had a long battle with throat cancer.”


“My mo isn’t the best so I use my beard to make it look better.” We dig the beard too.


The Thamster’s motivation was inspired by his latest sightings on social media, “It was trending” he said confidently.

Tweet us how your Mo is shaping up with the #MOgilvy hashtag and remember to donate and make all that face-fuzz worth it!

This article first appeared on Bizcommunity – 23 Oct ’13.

AWX_1What it’s all about? ‘The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising…’

This is just one of David Ogilvy’s many inspiring quotes, which propelled me to combine a vacation with a passion. I was ecstatic when I got the opportunity to attend the 10th Anniversary of Advertising Week a few weeks ago. Besides some of the industry’s brightest minds sharing their ideas and insights with us, the conference took place in New York City, home to many global agencies and clients. With around 90,000 delegates and more than 700 speakers from around the world descending on Times Square, it was a great chance to network.

For four full days, the Times Centre, Hard Rock Café, Liberty Theatre and B.B. Kings Club all hosted back-to-back panels, followed by nightly networking events, dinners with global colleagues and packed parties – some presented by top brands such as Microsoft and featuring acclaimed artists; including a private performance by Avicii. As to be expected, sleep did not feature high on the agenda and Starbucks coffee became a morning staple.The sessions were interesting, engaging and entertaining and there were plenty of insights for agencies (and clients) to take away until next year. Here are a few highlights I brought home with me:Top of Mad MindsThe two biggest conversations were around data (which we all know is the future of marketing) and storytelling (which seems to be gaining importance daily) – both being used to better and increase the level of customer-focus and engagement. As Founder and CEO of Buzzfeed, Jonah Peretti, put it, “We’re returning back to the ‘Mad Men’ era.”I believe this to be true. Take a look at some recent award-winning work, such as “Beauty Sketches” for Dove or “A Ticket to Visit Mum” for British Airways – both were featured at #AWX a couple of times and used data/insights and great digital storytelling to create authentic and emotional pieces (cue the teary eyes).The combination of the two, used effectively, can ultimately create more powerful messaging for a brand to its consumer base. However, with that, came the question of “What’s Missing in Big Data?”


In a panel hosted by Ogilvy & Mather, MD of OgilvyOne Worldwide, New York, Dimitri Maex, pointed out that more insights and data are needed to test big ideas, because “quantitative testing methodologies” inhibit really great work. The panel also spoke about new talent in this fast paced industry: while we can rely on specialised departments to help us understand how to use data, we all need to become savvy at understanding it and using it creatively.I fell in love with the way R/GA, which also hosted a session, has combined technology and creativity to create incredible experiences. The digital production company showed how the Nike+ FuelBand was designed to change consumer behaviour. The sports brand effectively converted from being a product-focused company to a product services system, which has become part of consumers’ everyday lives. R/GA Founder, Chairman and CEO, Bob Greenberg, showed practical examples of the “functional integration business model”, one that Apple, Amazon and Google are already using, to engage and market to customers through jointly connected touch points. It’s fascinating.
The CMO, CIO & CTO threesomeWhile data and storytelling is fundamental in today’s marketing, it became quite clear at #AWX that marketers need to get more involved with the partners in their organisations. They need to get closer to Chief Information & Technology Officers (CMOs), because, as most panellists agreed, the CMOs and their teams are critical to understanding and driving their organisations into the future.My five favourite quotes from #AWX1. “Aspirations without allocations are meaningless.” - Jonah Peretti, Founder & CEO, Buzzfeed
2. There are three principals for making great stories: insights; social; fearless (not reckless). Scott Donaton, Global Chief Content Officer, Universal McCann
3. “Young talent should be creating content, not doing spreadsheets.” – Nancy Hill]], President & CEO, 4A’s
4. “You can be really strong if you use data to inform your marketing decisions.” – Martine Reardon, CMO, Macy’s.
5. “Talent in advertising now needs to be multi-talented; able to bring creativity, data and technology together.” - Tim Cadogen, CEO, OpenX
On a lighter noteBefore I end, there was one session that I was fortunate enough to be told about by the O&M NY Business Development team and it concluded the week on a lighter note: The “Are You Calling Me a Liar?” game show, hosted by Digiday, where two teams had to guess which stories by their counterparts were true or false. Ogilvy & Mather’s Worldwide CMO, Lauren Crampsie, was one of the four competing executives.Did she really make out with Eminem? To find out (as well as to watch all of the other videos from the week), click here.Bring on #AWXI.

1380301_10202106522446526_1920319994_nMark at an interview he did with OgilvyOne Worldwide at Ogilvy & Mather NY for the recent MarketingEdge Awards.


Age of Context is a new book by Robert Scoble and Shel Israel that is a must-read for anyone who is interested in the future of technology, social media, digital and business. The book details how companies are using the convergence of five key forces (mobile, social media, data, sensors and location) to create a new wave of smarter products and services.

The book is literally fascinating and should get you excited about how technology is going to change our lives in the near future. Here are a few key trends that we can look forward to once we enter the Age of Context:

The Rise of Wearable Devices

Wearable devices such as Google Glass and the Nike Fuelband are one of the biggest trends within the tech industry at the moment. Scoble was one of the first people to receive a pair of Google Glass outside of Google and is incredibly bullish about the future of these types of devices.

While it is still early days for wearables, Scoble and Israel argue that these devices will only get smaller, cheaper and more powerful over time. In fact, the wearable market is expected to grow to an estimated $50 billion in the next 3-5 years.

While smartphones are currently our primary mobile device, it will soon be normal to carry around multiple mobile devices with numerous smart sensors. While we may scoff at the current iteration of a device like Google Glass, younger generations will embrace them and may not be able to live without them as contextual technology creeps into more areas of our daily lives.

Pin Point Marketing 

The problem with marketing and advertising today is that is creates more noise than signal. In the near future, companies will be able to use contextual technology to create right-time experiences based on a consumer’s needs, what they are doing and what they are going to do next. Companies are already experimenting with contextual marketing through a combination of online monitoring, social CRM and geo-fencing.

Business will become “Uber-ised”. Products and services will come to you when you need them. When you don’t, they will disappear as your context changes.

Another interesting company worth mentioning is Shopperception. The company creates 3D sensors for shopping aisles that measure what consumers look at, what they touch and what they place in their trolleys.  These sensors will give merchants unprecedented data and real-time analytics of what happens at the ‘point of touch’ in stores.

Shopperception: tracking real world conversions like web analytics from Shopperception onVimeo.

Contextual Cars

According to Scoble and Israel, the cars will be as much of a contextual device as a smartphone, only a lot bigger.  The entire auto industry is focused on using sensors to improve safety and security of drivers.

Google, Tesla and Audi are just a few of the companies that are working on self-driving cars that help people save time and money, as well as dramatically reduce the number of accidents on roads. As Marc Andreessen says: “People are so bad at driving cars that computers don’t need to be that good to be much better.”

But there are a number of other interesting ideas in this field. Tesla has developed an alarm system that only unlocks the vehicle for recognised drivers. OnStar is a vehicle tracking company that disables the gas pedal of a vehicle once it has been reported stolen. GM is investigating a sensor that can detect if drivers are falling asleep at the wheel  Another company is developing wristbands to monitor a driver’s alcohol levels in order to prevent them from driving drunk.

Health in the Age of Context

Health care is another industry that is set to be transformed by contextual technology. Health care encompasses two elements: prevention and treatment, and there are a number of examples of how technology is being used to treat and prevent illness.

Researchers are already testing pills containing smart sensors. Once consumed, a patient’s condition can be tracked and monitored. If a patient’s condition changes, both the patient and the doctor can be instantly notified. This might sound like science fiction, but these pills could come to market as early as 2015 or 2016.

There are a number of examples of how data, sensors and location are currently being used in medicine. One study crowd sourced the location of asthma attacks to identify asthma hotspots. Smart masks have been created help create heat maps that measure air quality. A bra has been created that is able to detect the early stages of breast cancer.

Scoble and Israel predict that, unlike in science fiction, humans won’t become part of computers but computers will become part of humans. The two authors have also met with company’s developing the next generation of smart prosthetics as well as bionic suits designed to help paraplegics to walk.

The Connected Human:

The pair also write about Personal Contextual Assistants (PCA’s) like Siri and Google Now. Scoble and Israel believe that these PCA’s will evolve into anticipatory systems for every aspect of our lives thanks to the Internet of Things. According to the authors, there will be 3.5 billion networked products by 2015.

The home will be just one of the spaces that will be transformed by contextual devices. Houses will soon be fitted with smart windows that can change properties based on weather conditions – thereby eliminating the need for blinds and saving energy costs by up to 25℅. Smart glass and smart mirrors will soon come with facial recognition so you’ll be able to check the weather and read your messages while you brush your teeth.

The Cost of Context

The Age of Context promises to improve our lives in a number of ways, but these benefits will come at the cost of personal privacy. The extent we allow contextual technology into our lives will depend on our own comfort levels. Trust will become an increasingly important factor in the relationship between companies and consumers as we tackle issues relating to who owns our data, who can access our data and how our data can be used.

But once we find that balance, there is no doubt that the Age of Context will be an exciting time.


O&M South Africa‘s group marketing director, Lauren Woolf, is busy completing her Executive MBA at the Berlin School of Creative Leadership. She spoke to the Screen Africa team, where this article first appeared.

Freshly back from a second two-week learning stint in Berlin, Germany, Lauren Woolf, group marketing director for Ogilvy & Mather South Africa is one of two South Africans to sign up for the Executive MBA at the Berlin School of Creative Leadership. The course focuses on research and leadership education for executives in creative industries such as advertising, entertainment, journalism, interactive, media and marketing.

“I was born curious. That’s probably why I believe in the value of continuous learning,” says Woolf. “I knew it was the right choice for me.”

She comments that the vision of Berlin School president Michael Conrad is to see a creative CEO in every creative enterprise. “The school is designed to ensure that creative people can confidently take on positions of leadership.”

The programme is made up of five separate two-week modules, which take place in Berlin, Asia and the United States and can be completed in one or two years, depending on the individual’s preference. In addition to the class work, all participants need to participate in group project work and write and defend a thesis.

Woolf attended the first or ‘kickstart’ module in Berlin September 2012 where she was immersed in business-oriented subjects such as applied accounting; finance and valuation; business strategy; and applied economics.

“The school doesn’t want to teach you to be an accountant, but to help you master business skills and competencies – the things you need to know if you run your own creative business or work in a more corporate environment,” she says.

Woolf’s second two-week stint was in Shanghai and Tokyo where she gained insight into the history, culture and business environments of China and Japan. “I had packed my bags with plenty of speculation and preconception, but when I arrived at our hotel in Shanghai, I knew instantly that, like with most places, this was a city, a country, where I needed to keep an open mind if I wanted to begin unraveling its truth.

On her Asian tip, Lauren attended the

In Tokyo, Lauren attended a Pecha Kucha at the club where this style of presenting was born – SuperDeluxe.

“In Asia, I felt I was able to gain valuable and sometimes profound insights about the countries and their people. The number, diversity and intensity of the encounters during the two weeks helped contribute to a more informed perspective. It still feels like a naive perspective – after all our exposure was limited – but I will never think of Asia in the same way as before – personally or professionally,” says Woolf.

Her third two-week trip took her back to Berlin in July 2013 where she was exposed to various areas of learning such as: leader as communicator; strategic talent management; the creative career; fundamentals of leadership; human resource management; ethics; and integrated marketing, among others.

This part of the programme was mostly internally focused – helping the class work though their authentic selves and how this translates to leadership and management styles. “I particularly loved the work we did on effective storytelling as well as the intense four-day process of creative innovation tools and techniques.”

Above all, Woolf has enjoyed working with an international, dynamic and interesting group of people. “There were 22 of us on the first module representing 17 different nationalities. Every day we were confronted by the similarities and differences between us – in group and individual work.”

Lauren reading, studying and discussing work with her class mates in a Berlin beer garden. As one does.

Reading, studying and discussing work with class mates in a Berlin beer garden.

Woolf says some of the most interesting conversations take place between lectures or over coffee. “The course leaders are there to teach, but also to facilitate peer to peer learning. I’ve learnt a lot about our market from the Brazilians, for example, who have a similar market dynamic to us. I am constantly learning different ways of doing things and finding new approaches to similar challenges.”

In November 2013, Woolf will return to Berlin for the fall module, which covers corporate planning, communication styles, decision making, change management, strategic thinking and corporate finance, among others. January 2014 will see her in America and closer to completing her MBA journey. She hopes to defend her thesis in Berlin in August 2014.

As a career woman, wife and mother, Woolf says Ogilvy has been amazing in terms of time and flexibility and creating an environment that is conducive to active learning.

“My husband is incredibly supportive and I think it’s good for my kids (two boys) to see their mom working, getting support at home from their dad and learning more. I’m also forced to be highly organised.”

She says the experience thus far is enriching her life in many ways. “Each time I return from a two-week trip to Berlin or somewhere else, I come back to the office with a bank of knowledge, a deeper understanding of myself and the business and some practical skills that I can instantly engage.”

You can follow Lauren’s MBA Adventures by following her on Twitter or Instagram. Look out for the hashtag #lonewoolf

As Cell C believes in championing the consumer, the brand now seeks to enable everyday South Africans to realize the power they hold within themselves. Through this campaign, Cell C hopes to entrench the reason why people need to believe in themselves and in each other by making their dreams come true.

If people only believe in themselves and in each other, there’s no telling what greatness can be accomplished. It was this thinking that led us to construct the creative platform: “You’re more powerful than you think”.

Neo Mashigo, Executive Creative Director says, “This campaign is a showcase to all South Africans that Cell C will always support their beliefs and dreams. The aim of the 360 degree campaign is to creatively inspire people to push themselves to achieve their dreams with Cell C guiding the way. Through this Cell C will generate sustainable brand affinity and will inspire people to make their dreams come true through the power of belief.”


Executive Creative Director: Neo Mashigo
Art Director – Marcus Moshapalo
Art Director – Justice Mukheli
Copywriter  – Justin Oswald
Senior Strategic Planner – Stefan Siedentopf
Business Director – Masego Motsogi
Head of TV Production – Debbie Dannheisser
Managing Partner – Colleen Berrange

Follow Cell C on Facebook and on Twitter for more of their updates and the progression of the ‘Believe’ campaign.