Energy drinks are aimed at getting people to do more, and more, and more. They seem to miss that there are normal everyday events that require energy to get through, or excel in. Lucozade is there to help you overcome those tricky and tiring moments, those “give-me-strength” moments.

To illustrate this, Lucozade created a campaign of radio advertisements to symbolize the energising effect of Lucozade.

Credits:
Executive Creative Director: Mariana O’Kelly
Executive Creative Director: Neo Mashigo
Creative Director: Molefi Thulo
Creative Director: Peter Little
Copywriter: David Krueger
Art Director: Tammy Retter
Business Director: Candice Shortt
Group Account Director: Lauren Mallett-Veale
Account Manager: Brett David
Strategic Planner: Stefan Siedentopf
Sound Engineer: Louis Enslin (Produce Sound)

AddHopeToday is World Hunger Day and 3.3 million South African children go hungry every day.

But there is Hope.

As World Hunger Day comes and goes, and another year passes, the plight of the hungry still hangs heavily on the world, and this country, but where there are dark clouds there are silver linings.

KFC is committed to advocating in the fight against child hunger and is working with 90 organisations on the ground that makes it their mission to help children daily. Through KFC’s corporate social responsibility initiative, Add Hope, KFC calls on customers to donate R2 at its 750 stores countrywide to give a meal to a child.

Ogilvy & Mather Johannesburg fully supports this incredible initiative. Please take the time to do so too. It just takes one click.

Share the “Thank You Very Much” AV on May 28th (World Hunger Day), and for every share the AV receives, KFC will donate a food parcel to an Add Hope beneficiary.

Hollard OutdoorSouth Africans worry a lot. They worry about the traffic, the crime, the weather, petrol prices, work, their children, the state of the nation and 澳门足球博彩_2016奥运会外围赌球最新官方网站【赔率最高】 how much they’re worrying about worrying. Sadly, excessive worrying can be debilitating, often preventing people from living their lives to the full.

This was the key insight that we tapped into when we came up with the idea for the integrated “Don’t worry. Be Hollard” campaign, which was launched in February. The campaign uses a quirky, tongue-in-cheek approach.

Our Co-Executive Creative Director, Mariana O’ Kelly says, “In a conservative category, it’s been a great pleasure working with a team of clients who not only understand the benefit of humour and will inspire people to make their dreams come true through the power of belief.”

Credits:

Executive Creative Director: Neo Mashigo
Art Director – Marcus Moshapalo
Art Director – Justice Mukheli
Copywriter  – Justin Oswald
Senior Strategic Planner – Stefan Siedentopf
Business Director – Masego Motsogi
Head of TV Production – Debbie Dannheisser
Managing Partner – Colleen Berrange

Follow Cell C on Facebook and on Twitter for more of their updates and the progression of the ‘Believe’ campaign.

Braaination_2

Castle Lager brought South Africa together with two great feats in one even greater day.

On Heritage Day the Castle Lager team took braai to the next level in six cities across South Africa. They set out to break the Guinness World Record for the most people braai’ing (technically cooking) at the same time. The result? A new World Record with 2353 tong-gripping participants!

As part of these celebrations, Castle also launched their #BraaiNation app with braai tips, recipes from SA’s favourite sports legends, beer timers and braai timers, and even a quiz to keep you entertained while your meat cooks to perfection. Essentially everything you could ever need from a braai-friendly phone, aka “BraaiPhone”.

“The BraaiNation app is the most beautiful consumer app that we’ve ever created,” says Jason Goliath, Castle Lager Braai Relations Officer (B.R.O). “We’ve packed an amazing amount of innovation into this BraaiPhone and we think consumers are going to love the functionality that assists with the cooking of your meat and

cooling of your beer.”

Download it on BraaiOS or MANdroid and let the taste factory of #BraaiNation commence.

This year, on National Braai Day  Castle Lager will attempt to break the world record for the most people braaing at the same time. The new Castle commercial is a celebration of this exciting event, while also highlighting a well-known South African truth: nothing beats the combination of a delicious braai and an ice-cold Castle Lager. If you want to get your braai on, go to the Castle site.

Castle Lager Braaination from Ogilvy South Africa on Vimeo.

Credits:

Creative Director: Carl Willoughby

Copy Writer: Tracy-Lynn King

Art Director: Georja Bunger

TV Producer: Lesley Roe

Business Unit Director: Marc Crerar

Account Director: Eliah Chauke

Account Manager: Ryan Morais

The latest Phillips campaign ‘You Need To Hear This’ from our London office has set the tone for digital in the advertising and

music world. By incorporating an 80′s themed video game and a music experience which allows you to land up with something awesome and remixed personally by you.

The game was built around the music provided by Swiss Lips’ latest track ‘Carolyn’ and players use Sam (Lead singer of Swiss Lips’) as the main character who is hell-bent on saving his damsel in distress Carlyn from the Flame Gang anarchists. The style of the game was created around the vision of a traditional 16-bit driving game with a millennial vibe comprised of remixes and and video in a 3D environment.

This digital experiment consists of seven audio environments all provided by Swiss Lips who created every audio element specifically for the use of the game. The player has the chance to view multiple scenarios and has the potential to create thousands of potential remixes. The player with most views of their mix gets ranked on a leader board too!

Watch out for the release of Swiss Lips’ Carolyn single which is to be released on Vevo.