alphThis year, DStv was once again one of the major sponsors of Design Indaba. As such, they needed to have a strong presence at the event. But how do you talk to what DStv is all about, all the entertainment and a wide range of amazing content, while also making a piece of communication that all those artsy folks at a world-renowned design conference would appreciate?

The solution came in the form of creating DStv’s own entertainment-inspired typeface. This DStv alphabet was intricately crafted with each letter representing an iconic character or piece of entertainment. Can you guess what each letter stands for?

Four fantastic, young illustrators from Cape Town were briefed to design the letters, thus also giving local talent a platform at the event.

 

The idea then exploded into other mediums from an A-Z digital icon suite and papercraft letter giveaways to posters and giant 3D letters.

After buckets of blood, sweat and tears and 澳门足球博彩_2016奥运会外围赌球最新官方网站【赔率最高】 a couple of grey hairs later, the 2m high 3D letters were completed and engaging way – ensuring DStv’s involvement in the conference didn’t go unnoticed.

Team credits:

Georja Bunger – Art Director

Tracy-Lynn King – Copywriter

Carl Willoughby – Creative Director

Fran Luckin – Executive Creative Director

Tom Prentice – Group Account Director

Caree Ferrari – Managing Partner, MultiChoice

Shirley Wagner – Head of Print Production

Quintin Wright – Head of DTP

Aldo Pulella – Digital Art Director

Greg Pentopoulos – Model Maker

Emma Cook – Illustrator

Daniel Ting Chong – Illustrator

Adam Hill – Illustrator

Jordan Metcalf – Illustrator

Our newest ad for Cell C is all about the everyday person who uses the network. It’s a brand manifesto and their first official, non-retail, non-product brand ad in years – celebrating not just the way cellphone technology connects all of us together in inextricable ways and the role that connectivity plays in our lives; but also celebrate the people that are on Cell C’s network.

Cell C is an enabler, the only network in South Africa that is FOR the consumer, not themselves, and this ad aims to showcase the way in which all our lives are richer because of the way we can now connect, or unplug, anywhere, any time, and share those moments with whoever we choose.

The team decided not to simply cast and import the usual “perfect” models and

actors. This is an ad about real people from all walks of life across the country, so they made sure that most of the casting was done in the towns and cities they were going to shoot, with the people who live there.

They also enlisted the help of Deon Wiggett to reinterpret, not just translate, the script – with some delightful results:

The Team

Creative Director – Louw le Roux

Art Director – Darryn Rogers

Copywriter – Andrew Pearson

Agency Producer – Debbie Dannheiser

Production Cpmpany – Picture Tree

Director – JH

Producer – Gary King

DOP – Werner Maritz

The recent KFC campaign celebrates the aboKlevas – the dreamers, the street smarts, the savvy I’ll-make-it-happen self-starters. To aboKleva sithi Salute. “AboKleva know where they want to go and

make a plan to get there,” says Creative Director, Molefi Thulo. “They may not have a Harvard education, but they’re determined to beat the odds.”

Launched in March this year, the campaign’s multiple phases highlight different angles of this theme, rolling out on various platforms, from television to building wraps, billboards and radio.

The fifth and latest campaign phase will roll out on print, radio, mobile and digital platforms, and features a special collaboration with acclaimed local musicians Oscar “Oskido” Mdlongwa and Mandla Spikiri Mofokeng. After all, who better epitomises aboKleva values than this dynamic duo, who have overcome setbacks to achieve considerable success in their field, turning rejection into inspiration?

Putting their heads together yet again to create something remarkable, the Kwaito and House music maestros will get summer off to a sizzling start with a new track that is as much autobiographical as it salutes aboKleva who slog away to make things happen. Fans will be able to download the track, titled “Kleva”, using a specific USSD code – give it a listen here.

“The KFC Streetwise campaign salutes the go-getters who push from nine to five and five to nine. They may not yet have attained the fame of Oskido and Spikiri, but they have their sights firmly fixed on the stars,” says Thulo.

Campaign credits
Mike Martin – Creative Director

Molefi Thulo –Creative Director

Justice Mukheli – Art Director

Lynette Ngwata – Account Director

Galaletsang Kgoathe – Copywriter

Mponeng Sedumedi – Copywriter

Nqobile Mncube – Art Director

Palesa Motiki – Copywriter

Pierre Cassuto – Group Account Director (Digital)