TEDxChange 2012 is a TEDx event co-organized by the Bill & Melinda Gates Foundation and TED. Convened by Melinda French Gates and hosted by Chris Anderson, TEDxChange will focus on issues surrounding global health and development. TEDxChange type events are TEDx events hosted around the live webcast of some of the other events hosted around the globe today. Because of last minute issues at the venue in Soweto, we offered the team our Campus for today.

In this TEDxSowetoChange, speakers will take a step back and apply new perspectives to big picture issues: Why, as the developing world, should we continue to look to the West for our development needs? How can we work with others across borders and political boundaries to bring about positive change at home and elsewhere? And what is the exchange?

It’ll also feature our very own Executive Creative Director, Fran Luckin, who’ll be speaking about the award-winning work we’ve done for the  Topsy Foundation, most notably the Selinah commercials.

Since it’s inception, Topsy has done amazing work to help people affected by HIV. The TV commercial shows how an AIDS sufferer who receives antiretrovirals can regain all the health they have lost in just 90 days. It’s called the Lazarus Effect.

With Topsy’s help we located Selinah, a patient displaying the advanced stages of AIDS, who was brave enough to agree to be filmed. Topsy started her on treatment and she was filmed every day for a period of 90 days. No special techniques or tricks were used in the post production of this commercial – the transformation you see before you is absolutely real.

This tangible proof of recovery helped bolster donations for Topsy – and also made people realise that there is hope for victims of HIV. Afterwards, we also did a behind-the-scenes with Selinah:

Fran will be speaking at 15:00 today. Follow the conversation on #TEDxSoweto.

DStv was one of the main sponsors for this year’s Design Indaba. We knew their stand had to be brave, unique and interactive – letting visitors experience so much more.

We installed an activation that would allow people to interact with the world of DStv. Through augmented reality, people could immerse themselves in different scenarios and play with dolphins, leopards, astronauts, dinosaurs and even the weather! Hundreds of people interacted with the DStv brand during the three day expo – it literally stopped people in their tracks.

Credits:

Group account director: Nimay Parekh

Senior account manager: Georgia Matthews

Creative director: Dylan McLean

Creative director: Carl Willoughby

Development partner: Appshaker UK

Everyone knows that real men don’t cry – but every now and then something comes along that brings a tear to even the most hardy of fellows. KFC‘s Wicked Zinger Box Meal is exactly such a thing.

This ad is the latest installment of the much-loved Man vs The World series. The campaign was born out of an idea that tapped into the zeitgeist that men were feeling emasculated because of trends swinging towards metrosexuality. KFC  helps these poor okes reclaim their manhood by allowing them to “Act like a man. And eat like one too”.

BoORight now it’s all about the latest volume of Best of Ogilvy, a collection of the finest creative work produced by Ogilvy & Mather throughout the world. Tham Khai Meng, Ogilvy’s Worldwide Creative Director, had this to say about the latest volume…

“What distinguishes this year’s book for me is the amount of big brand work that got in. To produce showcase work on the big brands is the true test of any adman”….’to leverage the momentum and guard against complacency we need to remember David Ogilvy’s philosophy of Divine Discontent. We may feel good about the work, but we should never be satisfied with it”.

We are also very proud of the fact that a number of local campaigns including Mnet’s ‘Birth‘, ‘HD Colours‘ and VW’s Silent Marching Band

Here’s a selection of some of the many standout campaigns from Activations, Digital to Film….beginning with this awesome campaign for Louis Vuitton where the challenge was to bring the world to the front row of its Fashion Show at Paris Fashion Week 2011…

We all know that Ted offers inspiration from the world’s most inspired thinkers to a global community. In Latin America TEDx talks are still far away from common people. If we wanted to spread these ideas, we needed a more popular approach between them and TEDx….

When Dove challenged Ogilvy to dramatize the effect that women feel when using one of their nourishing body lotions, we came up with this solution…..

Our team in Taiwan have created the following film to convey that their Client for TC Bank understands, identifies and strongly supports Taiwanese people and embraces the genuine Taiwanese spirit… Enjoy!

Explore the rest of the campaigns here.

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Ogilvy Interactive has created a 101 Days of Magic app for M-Net, making your TV scheduling a breeze! It’s a great way to plan your viewing and be reminded of your favourite shows on Channel 101, like Game of Thrones and The Big Bang Theory.

This app coincides with the launch of the 101 Days of Magic outdoor and print campaign highlighting the launch of 10 epic new shows and 10 new seasons of our favourite shows on M-Net– all in the last 101 days of 2011.

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The 101 Days of Magic calendar application can be found on the M-Net website as well as the M-Net Facebook page…. The app will help you set simple reminders which are then automated directly to your calendar.

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Happy viewing!

cadbury

Remember the devilishly deceptive Bournville ads that led your mind astray?

Here’s the second instalment of this award-winning ‘Deliciously Dark’ campaign for Cadbury’s Bournville. Featuring the mysterious Mr Fitzpatrick as the lead character, the spots play on the universal truth that dark fantasies lie dormant in the female psyche.

The radio spots centre on shockingly dark tales being recounted by Mr Fitzpatrick’s anonymous female counterpart, which expertly leads listeners to draw their own conclusions…have a listen and let us know what you think!

cadburyRemember the devilishly deceptive Bournville ads that led your mind astray?

Here’s the second instalment of this award-winning ‘Deliciously Dark’ campaign for Cadbury’s Bournville. Featuring the mysterious Mr Fitzpatrick as the lead character, the spots play on the universal truth that dark fantasies lie dormant in the female psyche.

The radio spots centre on shockingly dark tales being recounted by Mr Fitzpatrick’s anonymous female counterpart, which expertly leads listeners to draw their own conclusions…have a listen and let us know what you think!

SAB and Ogilvy, like all great friends, have quite a few stories to tell about each other. Amongst the stories of late-nights and getting the impossible done, there’s also tales of celebration. Like in the mid-1990’s when former Ogilvy chairman, Robyn Putter, took a dip in the pond at the Joburg offices to celebrate the return of the coveted Castle Lager account….sans clothes

It has since become a bit of a tradition – when Castle Lager moved from Cape Town to Johannesburg, Julian Ribeiro was made to swim the fish pond as well!

David Ogilvy was a good friend to SAB – once writing that he had “never known any company in any industry in any country that had built so many top brands.

SAB’s brands have become an integral part of South African history and our culture. A lot of the slogans that still resonate with young and old are thanks to Nick Tredoux – copy writer extraordinaire. He coined such phrases as “The taste that stood the test of time” and, of course, “Somewhat dry, somewhat bitter, never sweet.

All these memories were combined for a special commercial celebrating this enduring friendship. Ogilvy’s gift to SAB. It features favourite moments from the past 50 years, condensed into one beer-fuelled tour de force…

Patrick Kenny, who runs through the streets of New York to bring his mates some Castles, remembers filming it with a skeleton crew and director Giaco Angelini. While in the middle of the shoot, a family from Durban walked right into it to ask for Patrick’s autograph.

It turned out that the Naidoos, from Chatsworth Durban, were on holiday with family living in the US, and happened to be fans of my comedy radio show on East Coast Radio. So the crew graciously paused the shoot and allowed the Naidoos to pose with me for some pics.

“The American crew were suitably impressed with all of this and reckoned I was obviously ‘veery big in South Aaafrica’.

Running through NY streets isn’t for sissies and Patrick was almost run over twice – the first time during the very first shot of the ad!

The second time was as I did the big ‘illegal crossing’ or ‘jay walking’, through the Times Square traffic. I had just run around the front of an ambulance when I nearly got hit by a taxi, in the clip you can see me glancing at the taxi before I start running again. All the while, this guy was swearing something terrible at me!”

So here’s to (at least) 50 more great years! Inqaba!

For over 50 years, starting way back in the 60s, the relationship between South African Breweries and Ogilvy has contributed to building some of this country’s most famous brands. It’s truly a friendship that has stood the test of time!

To celebrate this enduring relationship, we’ll be posting a few of the iconic ads we’ve made together over the years, starting with this retro beauty. “Brewmaster” (1978) is the very first commercial we produced for Castle Lager.

The late Nick Tredoux wrote the famous pay-off line, the Taste that Stood the Test of Time, and introduced South Africans to Charles Glass and his celebrated Society.

Castle Lager – Brewmaster (1978) from Ogilvy South Africa on Vimeo.

 

The production house was James Garrett who came out from London to make the commercial. Television had only been in South Africa for two years, so local production facilities were limited.

For more great stories about this friendship – follow the #SABOgilvy50 hashtag.