TEDxChange 2012 is a TEDx event co-organized by the Bill & Melinda Gates Foundation and TED. Convened by Melinda French Gates and hosted by Chris Anderson, TEDxChange will focus on issues surrounding global health and development. TEDxChange type events are TEDx events hosted around the live webcast of some of the other events hosted around the globe today. Because of last minute issues at the venue in Soweto, we offered the team our Campus for today.
In this TEDxSowetoChange, speakers will take a step back andapply new perspectives to big picture issues: Why, as the developing world, should we continue to look to the West for our development needs? How can we work with others across borders and political boundaries to bring about positive change at home and
Since it’s inception, Topsy has done amazing work to help people affected by HIV. The TV commercial shows how an AIDS sufferer who receives antiretrovirals can regain all the health they have lost in just 90 days. It’s called the Lazarus Effect.
With Topsy’s help we located Selinah, a patient displaying the advanced stages of AIDS, who was brave enough to agree to be filmed. Topsy started her on treatment and guard against complacency we need to remember David Ogilvy’s philosophy of Divine Discontent. We may feel good about the work, but we should never be satisfied with it”.
Here’s a selection of some of the many standout campaigns from Activations, Digital to Film….beginning with this awesome campaign for Louis Vuitton where the challenge was to bring the world to the front row of its Fashion Show at Paris Fashion Week 2011…
We all know that Ted offers inspiration from the world’s most inspired thinkers to a global community. In Latin America TEDx talks are still far away from common people. If we wanted to spread these ideas, we needed a more popular approach between them and TEDx….
Explore the rest of the campaigns here.