SAB and Ogilvy, like all great friends, have quite a few stories to tell about each other. Amongst the stories of late-nights and getting the impossible done, there’s also tales of celebration. Like in the mid-1990’s when former Ogilvy chairman, Robyn Putter, took a dip in the pond at the Joburg offices to celebrate the return of the coveted Castle Lager account….sans clothes

It has since become a bit of a tradition – when Castle Lager moved from Cape Town to Johannesburg, Julian Ribeiro was made to swim the fish pond as well!

David Ogilvy was a good friend to SAB – once writing that he had “never known any company in any industry in any country that had built so many top brands.

SAB’s brands have become an integral part of South African history and our culture. A lot of the slogans that still resonate with young and old are thanks to Nick Tredoux – copy writer extraordinaire. He coined such phrases as “The taste that stood the test of time” and, of course, “Somewhat dry, somewhat bitter, never sweet.

All these memories were combined for a special commercial celebrating this enduring friendship. Ogilvy’s gift to SAB. It features favourite moments from the past 50 years, condensed into one beer-fuelled tour de force…. Continue reading

Up until recently, a nation of passionate, highly knowledgeable soccer fans have been passive coaches. They’ve shouted from their living rooms and from their stadium seats, only to have their advice fall on deaf ears.

But then Zamalek changed everything. During June and July, Black Label drinkers got to be the coach as Kaizer Chiefs and Orlando Pirates went head to head in the Carling Black Label Cup.

Renowned coach and soccer personality, Ruud Gullit , endorsed this world-first sporting innovation from Ogilvy Cape Town. “Fans know their teams better than anyone else in the world and it’s about time their voices are heard.”

Director  :  Ian Chuter

Production House  :  Platypus Productions < http://www.platypus.co.za/>

Creative Group Head  :  Jonathan Lang

Up until recently, a nation of passionate, highly knowledgeable soccer fans have been passive coaches. They’ve shouted from their living rooms and from their stadium seats, only to have their advice fall on deaf ears.

But then Zamalek changed everything. During June and July, Black Label drinkers got to be the coach as Kaizer Chiefs and Orlando Pirates went head to head in the Carling Black Label Cup.

Renowned coach and soccer personality, Ruud Gullit , endorsed this world-first sporting innovation from Ogilvy Cape Town. “Fans know their teams better than anyone else in the world and it’s about time their voices are heard.”

 

Director  :  Ian Chuter

Production House  :  Platypus Productions

Creative Group Head  :  Jonathan Lang

It was a weekend filled with dancing, prancing (mostly from The Hoff who hosted Sunday night’s shindig) and honouring great clients.  It’s being heralded by many as one of the best Loeries to date.

Strong work for some of South Africa’s favourite brands, including Volkswagen, Cadburys and Multichoice, added up to the 24 Loeries now nesting at our offices, and Ogilvy South Africa pay tribute to these clients that have helped to shape this work.

The Grand Prix winning Volkswagen campaign by Ogilvy Cape Town, which saw a silent marching band take to the streets of Cape Town to simulate the feeling drivers would have in the Golf 6’s silent cabin, also picked up a Gold Loerie in the Live Activations category.

Silver Loeries went to Cadburys Lunch Bar “Voice Over” commercial, staring Sgt Larvelle ‘Motor Mouth’ Jones from the Police Academy

Kraft Foods’ digitally-led “Heart Gingers” campaign for Stimorol also took home a Silver birdie…

Multichoice’s “Believe in Magic” campaign was a multiple winner, rewarding the client and agency’s shared vision to produce South Africa’s first ever campaign that combined 3D, Animation and Live Action.

Congrats to all the winners you inspire us and remind us that this industry is not about being a hater!

Here’s to another year of great ideas, great parties, not to memtion watching Saturday’s host, Riaan Cruywagen on the news.

SAB_OgilvyTen years ago Rob van Vuuren, Pierre Malherbe, Alan Committee and Castle started a trend.

Avid cricket fans will remember the guys copying their strategy – always with the same result: not drinking Castle at the game just isn’t cricket.

In 2003 SA hosted the Cricket World Cup and as a sponsor of the Proteas, Castle proved that you don’t have to be at the game to enjoy a cold one or truly support your country.

Thousands upon thousands of encouraging messages for the team were made into an enormous flag that became the star attraction in this ad.

TV Producer at Ogilvy, Esme De Miranda, has worked on the SAB account for more than 30 years and was closely involved with the production on this TVC….

“We had to hire a special helicopter that could carry the weight of this enormous flag to fly across Newlands”. We just thought that if SAA could fly over Ellis Park, then why can’t we do this? We literally had a 15 minute window to be fly around the stadium and film it to make it part of the commercial and had to get permission from so many people…but we did it!”

Ten years ago Rob van Vuuren, Pierre Malherbe, Alan Committee and Castle started a trend.

Avid cricket fans will remember the guys copying their strategy – always with the same result: not drinking Castle at the game just isn’t cricket.

Castle Lager – Cricket Whites (2001) from Ogilvy South Africa on Vimeo.

In 2003 SA hosted the Cricket World Cup and as a sponsor of the Proteas, Castle proved that you don’t have to be at the game to enjoy a cold one or truly support your country.

Thousands upon thousands of encouraging messages for the team were made into an enormous flag that became the star attraction in this ad.

Castle – Flag (2003) from Ogilvy South Africa on Vimeo.

TV Producer at Ogilvy, Esme De Miranda, has worked on the SAB account for more than 30 years and was closely involved with the production on this TVC….

“We had to hire a special helicopter that could carry the weight of this enormous flag to fly across Newlands”. We just thought that if SAA could fly over Ellis Park, then why can’t we do this? We literally had a 15 minute window to be fly around the stadium and film it to make it part of the commercial and had to get permission from so many people…but we did it!”

In 1995 Castle welcomed visitors to our shores with their series of “Friendship” ads, teaching everyone to ask for “inqaba” when they wanted another round of their favourite beer.

Fast-forward to 2010 and Castle once again threw open the welcome mat. In “Bula Boot”, homegrown icons encouraged South Africans to open their hearts, boots and Castle’s to welcome the world in true Mzansi style.

Castle Lager – Bula Boot from Ogilvy South Africa on Vimeo.

A year before kick-off, Bafana Bafana were a long way from looking like contenders. Castle Lager knew that whatever happened, we had to get behind our team. And so the Castle Superfans were created.

They were some of the most ardent and colourful PSL team supporters, brought together in Bafana colours, to unite the nation behind our boys….

Soon, the Castle Superfans were everywhere. They toured the country – and the world – rallying support for Bafana, attending every match, and generating phenomenal national spirit.

Directed by Michael Middleton from Jump SA, the ad cemented “Inqaba” in the hearts & minds of beer-lovers across the country.

Castle Superfan from Ogilvy South Africa on Vimeo.

Tomorrow they might be back in their old colours when Chiefs take on Pirates, but their legacy lives on in the millions who now love Bafana and the beautiful game.

SAB_OgilvyIn 1995 Castle welcomed visitors to our shores with their series of “Friendship” ads, teaching everyone to ask for “inqaba” when they wanted another round of their favourite beer.

Fast-forward to 2010 and Castle once again threw open the welcome mat. In “Bula Boot”, homegrown icons encouraged South Africans to open their hearts, boots and Castle’s to welcome the world in true Mzansi style.

A year before kick-off, Bafana Bafana were a long way from looking like contenders. Castle Lager knew that whatever happened, we had to get behind our team. And so the Castle Superfans were created.

They were some of the most ardent and colourful PSL team supporters, brought together in Bafana colours, to unite the nation behind our boys….

Soon, the Castle Superfans were everywhere. They toured the country – and the world – rallying support for Bafana, attending every match, and generating phenomenal national spirit.

Directed by Michael Middleton from Jump SA, the ad cemented “Inqaba” in the hearts & minds of beer-lovers across the country.

Tomorrow they might be back in their old colours when Chiefs take on Pirates, but their legacy lives on in the millions who now love Bafana and the beautiful game.

Who could forget the friends on the roof garden of a New York department building, hand on heart, beer in hand, celebrating Africa? The “New York” (1998) ad came at an emotional time when South Africa was changing dramatically. It’s been re-enacted countless times and helped to push up the sales of Toto’s music.

The Vision Corporation’s Giaco Angelini has also had a great friendship with Castle. He directed this ad and also the 2011 “Homegrown” commercial.

Castle New York from Ogilvy South Africa on Vimeo.

Years later, Castle’s “Journey” ad of cricket fans travelling all the way to India to support the Proteas carried with it the same warm and patriotic feeling, and positioned Castle as the true icon of South African hospitality.

Castle – Journey from Ogilvy South Africa on Vimeo.

SAB_OgilvyWho could forget the friends on the roof garden of a New York department building, hand on heart, beer in hand, celebrating Africa? The “New York” (1998) ad came at an emotional time when South Africa was changing dramatically. It’s been re-enacted countless times and helped to push up the sales of Toto’s music.

The Vision Corporation’s Giaco Angelini has also had a great friendship with Castle. He directed this ad and also the 2011 “Homegrown” commercial.

Years later, Castle’s “Journey” ad of cricket fans travelling all the way to India to support the Proteas carried with it the same warm and patriotic feeling, and positioned Castle as the true icon of South African hospitality.