Theresho Selesho

The Business and Arts South Africa (BASA) Awards take place next week Monday and Geometry Global’s Experiential Marketing Director, Theresho Selesho, is one of the judges. The awards recognise and encourage excellence and innovation in the field of business support for the arts.

Theresho is a dynamic young leader who is entirely driven by his passion for people, creativity, the arts, innovation, and business. At the age of 17, he was selected to represent South Africa at the “Presidential Classroom for Future World Leaders” in Washington DC.

In 2007 he obtained a degree in International Relations from the University of Pretoria but decided against joining the Diplomatic Core to focus on his passion of creativity and business.

As a young graduate, Theresho started working with the HilltopLive Group who own and produce large, iconic South African and International music productions such as the Annual OppiKoppi Festival, Campus Invasion tour, Old Mutual Picnic Concerts, DRUM Beat Music festival to name a few. He has also worked on large national festivals including MACUFE, National Arts Festival in Grahamstown, Standard Bank Joy of Jazz, KKNK, Tribute Concert in Mamelodi and the Aardklop National Arts Festival.

Theresho also lives out his passion for music having worked with an eclectic mix of national and international artists such as Eagle Eye Cherry, Saul Williams, Groove Amada, Ismael Lo, Lira, Fokofpolisiekar, Black Coffee, Koos Kombuis and Stimela.

To see the 2014 BASA Awards finalists, click here.

Follow Theresho and BASA on Twitter.

Source: About The Awards

Creativity is often caricatured as that unplanned eureka moment, but in fact a growing body of evidence suggests creativity is like any other habit: It must be nurtured.

But the how is the hard part. Everyone’s method of spurring creativity is different. Digiday spoke to a group of ad creatives to see what their creative processes look like and what tricks and habits they’ve developed to make sure they keep their — and their teams’ — creative juices flowing without burning out. While serendipitous moments of inspiration in the shower do matter, these are a few useful tactics and important markers to keep in mind as a creative.

1. Go live life
“You have to immerse yourself in the world and absorb a lot of life and really fill yourself up with that,” said Chris Garbutt, executive creative director at Ogilvy. “If you are empty and all you do is go to work everyday, you won’t have much. There’s a lot of rational thinking on the client side, and our job is to translate the rational into the emotional.  To do that, you have to be in touch with your own feelings and not be afraid to expose those feelings to a group of people in a room.”

2. Listen to your gut — and others
“Your first gut reaction is really important,” said Patrick Stern, chief creative officer at iCrossing. “Anyone can be a catalyst in this process. Very quickly after a brief, I’m looking to see everything up on a wall and to get gut reactions — it can be from the account person, the technologist, anyone.”

3. Consume everything
“I immerse myself completely in knowing everything that’s been done in a genre when I’m working on something, to know where the boundaries are of what has and hasn’t been done,” said Jason Zada, film director. “I consume a lot of things — whether it’s movies, TV shows, articles, just a lot of media — it’s part of knowing what’s fresh or interesting or what hasn’t been done.”

4. But also know when to turn everything off
“I try really hard to go between consuming a lot of culture and not consuming any culture,” said Matt O’Rourke, creative director at Wieden + Kennedy. “A lot of people sit and watch and read and talk about everything, but you need to take time to process it all and think about what it really means and the broader implications of it.”

5. Forget “brainstorming”
“No great idea ever came out of a brainstorm — no one takes accountability,” said Shira Bogart, group creative director at AKQA. “People management becomes important in developing ideas — you have to keep teams focused, inspired and sometimes a little scared. Playing into people’s strengths helps move through failure quickly and productively.”

6. Find your peak creative moments
“For many writers, it’s first thing in the morning before life has cluttered our minds; young art directors come alive mid-afternoon, and many designers are night owls,” observed Bogart. “Helping teams embrace these peak moments creates a great work environment.”

7. Go for a run
“I will get out and shut my brain off by going for a run or going to the gym,” said O’Rourke, an avid climber. “When you are doing something physical and repetitive like running or swimming, you can choose to focus on what you are doing physically — it’s enough of a distraction that you don’t have to reflect on anything– but you can also choose to just think, and it gives you more control over the direction your thinking goes in.”

8. Be distracted
“I can never focus on things for more than an hour at a time,” said Zada, who has been taking breaks in the middle of the day to go to the movies. “Otherwise if you force it for too long, then you start over-thinking things and second guessing yourself.”

9. Try a creative exercise
“Micro-assignments are really useful,” said O’Rourke.”Like asking your team to come up with a script for a response to a customer-complaint call — you never use these things, but they help teams get their heads in a different space.”

10. Use it or lose it
“I think [creativity] functions like a muscle: It gets stronger the more you exercise it,” said Steve Babcock, executive creative director at Evolution Bureau. “It all comes down to how much you enjoy being creative — if you enjoy it, you will find reasons to exercise it, and the more you exercise it, the better you’ll get.”


Murray Legg

We are so excited for today’s #HowToFriday session with Murray Legg! “A man with MANY talents” certainly comes to mind…

From a PhD in biomedical engineering to investment banker, digital agency boss to partner in the development of an innovative heart valve, Murray has diverse interests in industries with high growth potential.

SA Cardiosynthetics, which he co-founded with cardiac surgeon David Wheatley, is probably the venture that has the greatest potential to have global impact. Having recently been granted a patent in 11 major territories, this innovation appears well on track to make its mark on the medical industry by offering a longer term solution to a problem affecting many hundreds of thousands of people every year.

That apart, he has partnered with lifelong friend and digital specialist Mike Sharman to establish digital agency Retroviral that specialises in creating online marketing campaigns. A spin-off of this is his third business venture, Webfluential that has introduced a new concept in peer and influencer-driven marketing.

#HowToFridays take place on the last Friday of every month from 11am – 12pm. Email Olivia if you would like to attend our next session on the 27th June 2014.


AddHopeToday is World Hunger Day and 3.3 million South African children go hungry every day.

But there is Hope.

As World Hunger Day comes and goes, and another year passes, the plight of the hungry still hangs heavily on the world, and this country, but where there are dark clouds there are silver linings.

KFC is committed to advocating in the fight against child hunger and is working with 90 organisations on the ground that makes it their mission to help children daily. Through KFC’s corporate social responsibility initiative, Add Hope, KFC calls on customers to donate R2 at its 750 stores countrywide to give a meal to a child.

Ogilvy & Mather Johannesburg fully supports this incredible initiative. Please take the time to do so too. It just takes one click.

Share the “Thank You Very Much” AV on May 28th (World Hunger Day), and for every share the AV receives, KFC will donate a food parcel to an Add Hope beneficiary.

David Ogilvy had a great outlook on the creative world. In his book, ‘Confessions of an Advertising man’ he shared his thoughts on creativity, “The creative process requires more than reason, most original thinking isn’t even verbal. It requires ‘A groping experimentation with ideas, governed by the intuitive hunches and inspired by the unconscious.’ The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.”



Duncan Bell, designer at OgilvyOne, was recently selected to showcase a game he created from scratch, called “Blazin’ Aces”, at rAge 2013, an exhibition dedicated to video games and technology.


The expo is organised and run by New Age Gaming (NAG), a local video game magazine, and exhibitors worldwide are invited to showcase their work, including video games, computer hardware, gaming peripherals and more.

Bell says Blazin’ Aces is a 2D aerial dog-fighting game, where players need to destroy their enemies, or be destroyed themselves. “Players acquire points for damaging their enemies and need to reach a certain score to win. The game features frantic, but fun aerial combat. It is easy to pick and play, but hard to master. The various game modes included in the final version test the players’ skill and co-ordination.”

He says his passion for game development started during his childhood years. One day, I stumbled on an application, Game Maker, which was initially created to teach programmers how to utilize a simplified drag and drop coding system. Throughout the years, the programme was updated and made more user-friendly. I slowly learned how to use it and created many small prototypes for the games I wanted to make.”

With the local video game industry steadily growing in the country, Bell joined Make Games SA, a local community of game developers who collaborate and showcase their work to each other. “Once on there, I received valuable feedback from other developers on how to make the game better. I initially created a prototype of the game in 2010 and enjoyed the process so much that I decided to create a commercial version using the same software,” he says.

Bell presents a short course into game design at a company called Learn3D. The course uses Game Maker to give students, scholars and other interested people a crash course on game design and development. “So far, I have conducted two highly successful classes and will host another one at the beginning of next year,” he says.


“Working in an always-on and digitally sussed environment like OgilvyOne is the perfect place for someone like me, where my passion for technology and development is at the heart of speaking to people in new and interesting ways,” says Bell.

To find out more about the course Duncan teaches, visit or for Blazin’ Aces visit The game will be available on the Android and iOS stores early next year, with a PC and Mac version coming up soon.

Original prototype version of game:

Make Games SArAge 2013 Day 1 MakeGamesSA gallery

This article first appeared on Bizcommunity – 23 Oct ’13.

AWX_1What it’s all about? ‘The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising…’

This is just one of David Ogilvy’s many inspiring quotes, which propelled me to combine a vacation with a passion. I was ecstatic when I got the opportunity to attend the 10th Anniversary of Advertising Week a few weeks ago. Besides some of the industry’s brightest minds sharing their ideas and insights with us, the conference took place in New York City, home to many global agencies and clients. With around 90,000 delegates and more than 700 speakers from around the world descending on Times Square, it was a great chance to network.

For four full days, the Times Centre, Hard Rock Café, Liberty Theatre and B.B. Kings Club all hosted back-to-back panels, followed by nightly networking events, dinners with global colleagues and packed parties – some presented by top brands such as Microsoft and featuring acclaimed artists; including a private performance by Avicii. As to be expected, sleep did not feature high on the agenda and Starbucks coffee became a morning staple.The sessions were interesting, engaging and entertaining and there were plenty of insights for agencies (and clients) to take away until next year. Here are a few highlights I brought home with me:Top of Mad MindsThe two biggest conversations were around data (which we all know is the future of marketing) and storytelling (which seems to be gaining importance daily) – both being used to better and increase the level of customer-focus and engagement. As Founder and CEO of Buzzfeed, Jonah Peretti, put it, “We’re returning back to the ‘Mad Men’ era.”I believe this to be true. Take a look at some recent award-winning work, such as “Beauty Sketches” for Dove or “A Ticket to Visit Mum” for British Airways – both were featured at #AWX a couple of times and used data/insights and great digital storytelling to create authentic and emotional pieces (cue the teary eyes).The combination of the two, used effectively, can ultimately create more powerful messaging for a brand to its consumer base. However, with that, came the question of “What’s Missing in Big Data?”


In a panel hosted by Ogilvy & Mather, MD of OgilvyOne Worldwide, New York, Dimitri Maex, pointed out that more insights and data are needed to test big ideas, because “quantitative testing methodologies” inhibit really great work. The panel also spoke about new talent in this fast paced industry: while we can rely on specialised departments to help us understand how to use data, we all need to become savvy at understanding it and using it creatively.I fell in love with the way R/GA, which also hosted a session, has combined technology and creativity to create incredible experiences. The digital production company showed how the Nike+ FuelBand was designed to change consumer behaviour. The sports brand effectively converted from being a product-focused company to a product services system, which has become part of consumers’ everyday lives. R/GA Founder, Chairman and CEO, Bob Greenberg, showed practical examples of the “functional integration business model”, one that Apple, Amazon and Google are already using, to engage and market to customers through jointly connected touch points. It’s fascinating.
The CMO, CIO & CTO threesomeWhile data and storytelling is fundamental in today’s marketing, it became quite clear at #AWX that marketers need to get more involved with the partners in their organisations. They need to get closer to Chief Information & Technology Officers (CMOs), because, as most panellists agreed, the CMOs and their teams are critical to understanding and driving their organisations into the future.My five favourite quotes from #AWX1. “Aspirations without allocations are meaningless.” - Jonah Peretti, Founder & CEO, Buzzfeed
2. There are three principals for making great stories: insights; social; fearless (not reckless). Scott Donaton, Global Chief Content Officer, Universal McCann
3. “Young talent should be creating content, not doing spreadsheets.” – Nancy Hill]], President & CEO, 4A’s
4. “You can be really strong if you use data to inform your marketing decisions.” – Martine Reardon, CMO, Macy’s.
5. “Talent in advertising now needs to be multi-talented; able to bring creativity, data and technology together.” - Tim Cadogen, CEO, OpenX
On a lighter noteBefore I end, there was one session that I was fortunate enough to be told about by the O&M NY Business Development team and it concluded the week on a lighter note: The “Are You Calling Me a Liar?” game show, hosted by Digiday, where two teams had to guess which stories by their counterparts were true or false. Ogilvy & Mather’s Worldwide CMO, Lauren Crampsie, was one of the four competing executives.Did she really make out with Eminem? To find out (as well as to watch all of the other videos from the week), click here.Bring on #AWXI.

1380301_10202106522446526_1920319994_nMark at an interview he did with OgilvyOne Worldwide at Ogilvy & Mather NY for the recent MarketingEdge Awards.


Age of Context is a new book by Robert Scoble and Shel Israel that is a must-read for anyone who is interested in the future of technology, social media, digital and business. The book details how companies are using the convergence of five key forces (mobile, social media, data, sensors and location) to create a new wave of smarter products and services.

The book is literally fascinating and should get you excited about how technology is going to change our lives in the near future. Here are a few key trends that we can look forward to once we enter the Age of Context:

The Rise of Wearable Devices

Wearable devices such as Google Glass and the Nike Fuelband are one of the biggest trends within the tech industry at the moment. Scoble was one of the first people to receive a pair of Google Glass outside of Google and is incredibly bullish about the future of these types of devices.

While it is still early days for wearables, Scoble and Israel argue that these devices will only get smaller, cheaper and more powerful over time. In fact, the wearable market is expected to grow to an estimated $50 billion in the next 3-5 years.

While smartphones are currently our primary mobile device, it will soon be normal to carry around multiple mobile devices with numerous smart sensors. While we may scoff at the current iteration of a device like Google Glass, younger generations will embrace them and may not be able to live without them as contextual technology creeps into more areas of our daily lives.

Pin Point Marketing 

The problem with marketing and advertising today is that is creates more noise than signal. In the near future, companies will be able to use contextual technology to create right-time experiences based on a consumer’s needs, what they are doing and what they are going to do next. Companies are already experimenting with contextual marketing through a combination of online monitoring, social CRM and geo-fencing.

Business will become “Uber-ised”. Products and services will come to you when you need them. When you don’t, they will disappear as your context changes.

Another interesting company worth mentioning is Shopperception. The company creates 3D sensors for shopping aisles that measure what consumers look at, what they touch and what they place in their trolleys.  These sensors will give merchants unprecedented data and real-time analytics of what happens at the ‘point of touch’ in stores.

Shopperception: tracking real world conversions like web analytics from Shopperception onVimeo.

Contextual Cars

According to Scoble and Israel, the cars will be as much of a contextual device as a smartphone, only a lot bigger.  The entire auto industry is focused on using sensors to improve safety and security of drivers.

Google, Tesla and Audi are just a few of the companies that are working on self-driving cars that help people save time and money, as well as dramatically reduce the number of accidents on roads. As Marc Andreessen says: “People are so bad at driving cars that computers don’t need to be that good to be much better.”

But there are a number of other interesting ideas in this field. Tesla has developed an alarm system that only unlocks the vehicle for recognised drivers. OnStar is a vehicle tracking company that disables the gas pedal of a vehicle once it has been reported stolen. GM is investigating a sensor that can detect if drivers are falling asleep at the wheel  Another company is developing wristbands to monitor a driver’s alcohol levels in order to prevent them from driving drunk.

Health in the Age of Context

Health care is another industry that is set to be transformed by contextual technology. Health care encompasses two elements: prevention and treatment, and there are a number of examples of how technology is being used to treat and prevent illness.

Researchers are already testing pills containing smart sensors. Once consumed, a patient’s condition can be tracked and monitored. If a patient’s condition changes, both the patient and the doctor can be instantly notified. This might sound like science fiction, but these pills could come to market as early as 2015 or 2016.

There are a number of examples of how data, sensors and location are currently being used in medicine. One study crowd sourced the location of asthma attacks to identify asthma hotspots. Smart masks have been created help create heat maps that measure air quality. A bra has been created that is able to detect the early stages of breast cancer.

Scoble and Israel predict that, unlike in science fiction, humans won’t become part of computers but computers will become part of humans. The two authors have also met with company’s developing the next generation of smart prosthetics as well as bionic suits designed to help paraplegics to walk.

The Connected Human:

The pair also write about Personal Contextual Assistants (PCA’s) like Siri and Google Now. Scoble and Israel believe that these PCA’s will evolve into anticipatory systems for every aspect of our lives thanks to the Internet of Things. According to the authors, there will be 3.5 billion networked products by 2015.

The home will be just one of the spaces that will be transformed by contextual devices. Houses will soon be fitted with smart windows that can change properties based on weather conditions – thereby eliminating the need for blinds and saving energy costs by up to 25℅. Smart glass and smart mirrors will soon come with facial recognition so you’ll be able to check the weather and read your messages while you brush your teeth.

The Cost of Context

The Age of Context promises to improve our lives in a number of ways, but these benefits will come at the cost of personal privacy. The extent we allow contextual technology into our lives will depend on our own comfort levels. Trust will become an increasingly important factor in the relationship between companies and consumers as we tackle issues relating to who owns our data, who can access our data and how our data can be used.

But once we find that balance, there is no doubt that the Age of Context will be an exciting time.


O&M South Africa‘s group marketing director, Lauren Woolf, is busy completing her Executive MBA at the Berlin School of Creative Leadership. She spoke to the Screen Africa team, where this article first appeared.

Freshly back from a second two-week learning stint in Berlin, Germany, Lauren Woolf, group marketing director for Ogilvy & Mather South Africa is one of two South Africans to sign up for the Executive MBA at the Berlin School of Creative Leadership. The course focuses on research and leadership education for executives in creative industries such as advertising, entertainment, journalism, interactive, media and marketing.

“I was born curious. That’s probably why I believe in the value of continuous learning,” says Woolf. “I knew it was the right choice for me.”

She comments that the vision of Berlin School president Michael Conrad is to see a creative CEO in every creative enterprise. “The school is designed to ensure that creative people can confidently take on positions of leadership.”

The programme is made up of five separate two-week modules, which take place in Berlin, Asia and the United States and can be completed in one or two years, depending on the individual’s preference. In addition to the class work, all participants need to participate in group project work and write and defend a thesis.

Woolf attended the first or ‘kickstart’ module in Berlin September 2012 where she was immersed in business-oriented subjects such as applied accounting; finance and valuation; business strategy; and applied economics.

“The school doesn’t want to teach you to be an accountant, but to help you master business skills and competencies – the things you need to know if you run your own creative business or work in a more corporate environment,” she says.

Woolf’s second two-week stint was in Shanghai and Tokyo where she gained insight into the history, culture and business environments of China and Japan. “I had packed my bags with plenty of speculation and preconception, but when I arrived at our hotel in Shanghai, I knew instantly that, like with most places, this was a city, a country, where I needed to keep an open mind if I wanted to begin unraveling its truth.

On her Asian tip, Lauren attended the

In Tokyo, Lauren attended a Pecha Kucha at the club where this style of presenting was born – SuperDeluxe.

“In Asia, I felt I was able to gain valuable and sometimes profound insights about the countries and their people. The number, diversity and intensity of the encounters during the two weeks helped contribute to a more informed perspective. It still feels like a naive perspective – after all our exposure was limited – but I will never think of Asia in the same way as before – personally or professionally,” says Woolf.

Her third two-week trip took her back to Berlin in July 2013 where she was exposed to various areas of learning such as: leader as communicator; strategic talent management; the creative career; fundamentals of leadership; human resource management; ethics; and integrated marketing, among others.

This part of the programme was mostly internally focused – helping the class work though their authentic selves and how this translates to leadership and management styles. “I particularly loved the work we did on effective storytelling as well as the intense four-day process of creative innovation tools and techniques.”

Above all, Woolf has enjoyed working with an international, dynamic and interesting group of people. “There were 22 of us on the first module representing 17 different nationalities. Every day we were confronted by the similarities and differences between us – in group and individual work.”

Lauren reading, studying and discussing work with her class mates in a Berlin beer garden. As one does.

Reading, studying and discussing work with class mates in a Berlin beer garden.

Woolf says some of the most interesting conversations take place between lectures or over coffee. “The course leaders are there to teach, but also to facilitate peer to peer learning. I’ve learnt a lot about our market from the Brazilians, for example, who have a similar market dynamic to us. I am constantly learning different ways of doing things and finding new approaches to similar challenges.”

In November 2013, Woolf will return to Berlin for the fall module, which covers corporate planning, communication styles, decision making, change management, strategic thinking and corporate finance, among others. January 2014 will see her in America and closer to completing her MBA journey. She hopes to defend her thesis in Berlin in August 2014.

As a career woman, wife and mother, Woolf says Ogilvy has been amazing in terms of time and flexibility and creating an environment that is conducive to active learning.

“My husband is incredibly supportive and I think it’s good for my kids (two boys) to see their mom working, getting support at home from their dad and learning more. I’m also forced to be highly organised.”

She says the experience thus far is enriching her life in many ways. “Each time I return from a two-week trip to Berlin or somewhere else, I come back to the office with a bank of knowledge, a deeper understanding of myself and the business and some practical skills that I can instantly engage.”

You can follow Lauren’s MBA Adventures by following her on Twitter or Instagram. Look out for the hashtag #lonewoolf

As Cell C believes in championing the consumer, the brand now seeks to enable everyday South Africans to realize the power they hold within themselves. Through this campaign, Cell C hopes to entrench the reason why people need to believe in themselves and in each other by making their dreams come true.

If people only believe in themselves and in each other, there’s no telling what greatness can be accomplished. It was this thinking that led us to construct the creative platform: “You’re more powerful than you think”.

Neo Mashigo, Executive Creative Director says, “This campaign is a showcase to all South Africans that Cell C will always support their beliefs and dreams. The aim of the 360 degree campaign is to creatively inspire people to push themselves to achieve their dreams with Cell C guiding the way. Through this Cell C will generate sustainable brand affinity and will inspire people to make their dreams come true through the power of belief.”


Executive Creative Director: Neo Mashigo
Art Director – Marcus Moshapalo
Art Director – Justice Mukheli
Copywriter  – Justin Oswald
Senior Strategic Planner – Stefan Siedentopf
Business Director – Masego Motsogi
Head of TV Production – Debbie Dannheisser
Managing Partner – Colleen Berrange

Follow Cell C on Facebook and on Twitter for more of their updates and the progression of the ‘Believe’ campaign.