So Day One was undoubtedly about embracing the process of creating and everything that comes with it. Today, speakers once again made reference to understanding the context of the work you’re creating, but the focus fell heavily on trans-media creatives. People who transcend the normal boundaries we set for what a particular designer should or can do.
The day started with an intimate look at the obsessive collecting habits of Steven Heller. He has single-handedly chronicled the growth of design through more than 150 books on the subject. He freely admits that he’s trying to justify his collecting compulsion by saying that it’s about “understanding what visual code needs to be cracked for successful consumption”. Whether that does the trick in explaining the impressive selection of Mao figurines (above) he’s amassed we’ll leave up to your own collecting urges to judge.
There’s also an element of lifting seemingly “low art” to a higher level. He argues that mass produced porcelain figurines will possibly be revealed as the modern day version of Greek sculpture. And we tend to believe him.
A lot of mention was made today about work growing from passion. Some things are hard to sell to clients as ideas or prototypes, and as Jeanne van Heeswijk pointed out, we have to “commission ourselves”. Heller loves counter culture publishing, because he says they’re all “acts of passion”. The same goes for the logo and menu designs that his wife, Louise Fili creates. She loves food andtype, so she’s carved out a niche for herself where she can live these two passions in her daily work. She says that even if you’ve got a full-time job, doing personal work and projects is essential to finding your own voice.
It might’ve been all the passion talk or perhaps just the conviction and