Forever_MagicThis month, M-Net’s celebrating their 25th Birthday with a nod to legendary fashion photographer, Annie Leibovitz’ famous portrait shoots for Vanity Fair.

Featuring a host of South Africa’s favourite celebrities dressed by our country’s most famous designers, the campaign pays homage to the stars that have helped M-Net become synonymous with magic.

The campaign, ‘Forever Magic’, rolls out in print and outdoor media during October, and features the likes of Derek Watts, Ashley Hayden, Shaleen Surtie-Richards and Proverb in glamorous poses.

Watts has been with M-Net for 23 years, during which time he says he has met “the most interesting, revolting and wonderful” people. Hayden, decked out in Marianne Fassler, fresh off the Cape Town fashion week runway, credits the channel – with whom she has been since its second birthday – with launching her long and illustrious TV career….

They were joined by 22 of their colleagues for the shoot, which took place in Johannesburg’s classic Old Park Station – the perfect stark backdrop to the beautifully plush clothes.

What do you think of our brightest stars looking particularly sparkly?

cadbury

Remember the devilishly deceptive Bournville ads that led your mind astray?

Here’s the second instalment of this award-winning ‘Deliciously Dark’ campaign for Cadbury’s Bournville. Featuring the mysterious Mr Fitzpatrick as the lead character, the spots play on the universal truth that dark fantasies lie dormant in the female psyche.

The radio spots centre on shockingly dark tales being recounted by Mr Fitzpatrick’s anonymous female counterpart, which expertly leads listeners to draw their own conclusions…have a listen and let us know what you think!

SAB and Ogilvy, like all great friends, have quite a few stories to tell about each other. Amongst the stories of late-nights and 澳门足球博彩_2016奥运会外围赌球最新官方网站【赔率最高】 getting the impossible done, there’s also tales of celebration. Like in the mid-1990’s when former Ogilvy chairman, Robyn Putter, took a dip in the pond at the Joburg offices to celebrate the return of the coveted Castle Lager account….sans clothes

It has since become a bit of a tradition – when Castle Lager moved from Cape Town to Johannesburg, Julian Ribeiro was made to swim the fish pond as well!

David Ogilvy was a good friend to SAB – once writing that he had “never known any company in any industry in any country that had built so many top brands.

SAB’s brands have become an integral part of South African history and Patrick was almost run over twice – the first time during the very first shot of the ad!

The second time was as I did the big ‘illegal crossing’ or ‘jay walking’, through the Times Square traffic. I had just run around the front of an ambulance when I nearly got hit by a taxi, in the clip you can see me glancing at the taxi before I start running again. All the while, this guy was swearing something terrible at me!”

So here’s to (at least) 50 more great years! Inqaba!

SAB and Ogilvy, like all great friends, have quite a few stories to tell about each other. Amongst the stories of late-nights and getting the impossible done, there’s also tales of celebration. Like in the mid-1990’s when former Ogilvy chairman, Robyn Putter, took a dip in the pond at the Joburg offices to celebrate the return of the coveted Castle Lager account….sans clothes

It has since become a bit of a tradition – when Castle Lager moved from Cape Town to Johannesburg, Julian Ribeiro was made to swim the fish pond as well!

David Ogilvy was a good friend to SAB – once writing that he had “never known any company in any industry in any country that had built so many top brands.

SAB’s brands have become an integral part of South African history and our culture. A lot of the slogans that still resonate with young and old are thanks to Nick Tredoux – copy writer extraordinaire. He coined such phrases as “The taste that stood the test of time” and, of course, “Somewhat dry, somewhat bitter, never sweet.

All these memories were combined for a special commercial celebrating this enduring friendship. Ogilvy’s gift to SAB. It features favourite moments from the past 50 years, condensed into one beer-fuelled tour de force…. Continue reading

It was a weekend filled with dancing, prancing (mostly from The Hoff who hosted Sunday night’s shindig) and honouring great clients.  It’s being heralded by many as one of the best Loeries to date.

Strong work for some of South Africa’s favourite brands, including Volkswagen, Cadburys and Multichoice, added up to the 24 Loeries now nesting at our offices, and Ogilvy South Africa pay tribute to these clients that have helped to shape this work.

The Grand Prix winning Volkswagen campaign by Ogilvy Cape Town, which saw a silent marching band take to the streets of Cape Town to simulate the feeling drivers would have in the Golf 6’s silent cabin, also picked up a Gold Loerie in the Live Activations category.

Silver Loeries went to Cadburys Lunch Bar “Voice Over” commercial, staring Sgt Larvelle ‘Motor Mouth’ Jones from the Police Academy….

Kraft Foods’ digitally-led “Heart Gingers” campaign for Stimorol also took home a Silver birdie…

Multichoice’s “Believe in Magic” campaign was a multiple winner, rewarding the client and agency’s shared vision to produce South Africa’s first ever campaign that combined 3D, Animation and Live Action.

Congrats to all the winners you inspire us and

remind us that this industry is not about being a hater!

Here’s to another year of great ideas, great parties, not to memtion watching Saturday’s host, Riaan Cruywagen on the news.

It was a weekend filled with dancing, prancing (mostly from The Hoff who hosted Sunday night’s shindig) and honouring great clients.  It’s being heralded by many as one of the best Loeries to date.

Strong work for some of South Africa’s favourite brands, including Volkswagen, Cadburys and Multichoice, added up to the 24 Loeries now nesting at our offices, and Ogilvy South Africa pay tribute to these clients that have helped to shape this work.

The Grand Prix winning Volkswagen campaign by Ogilvy Cape Town, which saw a silent marching band take to the streets of Cape Town to simulate the feeling drivers would have in the Golf 6’s silent cabin, also picked up a Gold Loerie in the Live Activations category.

Silver Loeries went to Cadburys Lunch Bar “Voice Over” commercial, staring Sgt Larvelle ‘Motor Mouth’ Jones from the Police Academy

Kraft Foods’ digitally-led “Heart Gingers” campaign for Stimorol also took home a Silver birdie…

Multichoice’s “Believe in Magic” campaign was a multiple winner, rewarding the client and agency’s shared vision to produce South Africa’s first ever campaign that combined 3D, Animation and Live Action.

Congrats to all the winners you inspire us and remind us that this industry is not about being a hater!

Here’s to another year of great ideas, great parties, not to memtion watching Saturday’s host, Riaan Cruywagen on the news.

loerie22The Loerie Awards, known fondly as ‘the Loeries’, were established in 1978 to help grow the exciting new medium of television advertising in South Africa.

Volkswagen “People” – Gold Loerie winner, 1988

Over the years the awards expanded to include radio, print, design, direct marketing, live events and digital media – always recognising, rewarding and

fostering creative excellence.

Dunlop Tyres “SP33” – Gold Loerie winner, 1989

The awards were originally held at the Carlton Centre in the Johannesburg CBD, before moving onto Sun City, then Margate, and now the Mother City….

But no matter where they’re held, they are always a celebration of the best creative thinking in South Africa and a chance for ad people to take over an entire town / dance on tables.

Audi “Turtles” – Silver Loerie winner, 2003

Here’s to another year and the 33rd Loerie Awardsbring home the birds!