Ogilvy Interactive has created a 101 Days of Magic app for M-Net, making your TV scheduling a breeze! It’s a great way to plan your viewing and be reminded of your favourite shows on Channel 101, like Game of Thrones and The Big Bang Theory.

This app coincides with the launch of the 101 Days of Magic outdoor and print campaign highlighting the launch of 10 epic new shows and 10 new seasons of our favourite shows on M-Net– all in the last 101 days of 2011.

The 101 Days of Magic calendar application can be found on the M-Net website as well as the M-Net Facebook page…. Continue reading

This month, M-Net’s celebrating their 25th Birthday with a nod to legendary fashion photographer, Annie Leibovitz’ famous portrait shoots for Vanity Fair.

Featuring a host of South Africa’s favourite celebrities dressed by our country’s most famous designers, the campaign pays homage to the stars that have helped M-Net become synonymous with magic.

The campaign, ‘Forever Magic’, rolls out in print and outdoor media during October, and features the likes of Derek Watts, Ashley Hayden, Shaleen Surtie-Richards and Proverb in glamorous poses.

Watts has been with M-Net for 23 years, during which time he says he has met “the most interesting, revolting and wonderful” people. Hayden, decked out in Marianne Fassler, fresh off the Cape Town fashion week runway, credits the channel – with whom she has been since its second birthday – with launching her long and illustrious TV career…. Continue reading

English_RugbySo, what’s big right now? Well isn’t it obvious? For rugby fans the world over, the Rugby World Cup is finally here, and so it felt to profile some noteworthy campaigns in the run up to RWC 2011 tournament. Firstly there’s O2′s ‘Get up for England’.

The idea is relatively simple; O2 will help their subscribers get up for England’s matches in New Zealand with a free breakfast pack.

The pack includes two breakfast pies, (one meat and one veg) Two cans of Greene King IPA beer, even a St George’s flag! The packs will be delivered to the subscribers door the Thursday or Friday before the match.

Check out the supporting TVC below, and the campaign website here.

Heineken has also ramped up it’s sponsorship of the tournament with a new campaign which centers around have announced their stellar cast of Brand ambassadors including former South African captain Gary Teichmann….

The ambassadors will support Heineken’s new Rugby World Cup 2011 campaign, entitled ‘This is the Game’, which focuses on the unwritten code of values implicit in Rugby on and off the pitch, such as sportsmanship and respect, and promotes Heineken as a worldwide partner and official beer of the international Tournament.

Become a Fan of Heineken (I’m not suggesting you drink the beer) and stay up to speed with the campaigns and the ambassadors.

Then, there have been a couple of Haka flash mobs springing up around Auckland, beginning at a shopping mall…

Then they went onto an intersection close-by…..Haka flash mobs were even seen as far as Barcelona!

From a local point of view Vodacom have been building up to the launch of the RWC for some time with their Shosholoza Bokke campaign.

Initially it was felt to be a case of ‘more of the same’; a couple of TVC’s, radio, print and some ‘amplification’ on the Player 23 website…..and some extremely passionate fans singing their hearts out! And then, a couple of weeks back this surfaced…

Very nice indeed. What’s more is on the Player 23 website you can zoom right into the sea of fans singing their rendition of Shosholoza or even search for a particular fan by mobile number.

Guinness are also in on the action, with the centre piece of their campaign begin this epic TVC…

The Ogilvy Joburg Team have also been hard at work on a RWC campaign for SuperSport. The ‘Game On’ campaign places the Springbok against ‘The Titans of World Rugby’ where all of the opposing nations are brought to life in a very intimidating and unexpected way….

Seen any other awesome RWC campaigns that you think should have been included? Let us know!

Rory_SutherlandAs I am sure you have all heard by now, Rory Sutherland will be coming to SA where he will not only be presenting to all Ogilvy Joburg staff, but leading a Behavioural Economics workshop with our Cell C Client and Agency Team. But who is Rory Sutherland? I hear you ask…

Rory is the Vice-Chairman of the Ogilvy Group in London, a world-renowned expert on behavioral economics and a regular speaker at TED Talks, he is a charismatic and entertaining speaker and we will all learn and be inspired by what he has to say.

This is what Gary Leigh, Chairman of the Ogilvy Group UK, had to say about him:  ”Rory is the original advocate of ’360-degree branding,’ a persuasive and charismatic speaker and has a tremendous knack for making ideas come to life in an easily digestible way. He has been walking the walk longer than anyone.

Here is his TED presentation, life lessons from an ad man, from ’09 to give you a taste of what all of us here on the Ogilvy Joburg campus are looking forward to!

Only Ogilvy staff are invited, but if you aren’t part of the Ogilvy family, have no fear, we will be tweeting live from the event, so make sure you follow @ogilvy_joburg. Plus, you can always find out more about Rory here, or read his Blog here, or follow him on Twitter @rorysutherland