This month, M-Net’s celebrating their 25th Birthday with a nod to legendary fashion photographer, Annie Leibovitz’ famous portrait shoots for Vanity Fair.
Featuring a host of South Africa’s favourite celebrities dressed by our country’s most famous designers, the campaign pays homage to the stars that have helped M-Net become synonymous with magic.
The campaign, ‘Forever Magic’, rolls out in print and outdoor media during October, and features the likes of Derek Watts, Ashley Hayden, Shaleen Surtie-Richards and Proverb in glamorous poses.
Watts has been with M-Net for 23 years, during which time he says he has met “the most interesting, revolting and 澳门足球博彩_2016奥运会外围赌球最新官方网站【赔率最高】
wonderful” people. Hayden, decked out in Marianne Fassler
, fresh off the Cape Town fashion week runway, credits the channel – with whom she has been since its second birthday – with launching her long and the ambassadors.
Then, there have been a couple of Haka flash mobs springing up around Auckland, beginning at a shopping mall…
Then they went onto an intersection close-by…..Haka flash mobs were even seen as far as Barcelona!
From a local point of view Vodacom have been building up to the launch of the RWC for some time with their Shosholoza Bokke campaign.
Initially it was felt to be a case of ‘more of the same’; a couple of TVC’s, radio, print and some ‘amplification’ on the Player 23 website…..and some extremely passionate fans singing their hearts out! And then, a couple of weeks back this surfaced…
Very nice indeed. What’s more is on the Player 23 website you can zoom right into the sea of fans singing their rendition of Shosholoza or even search for a particular fan by mobile number.
Guinness are also in on the action, with the centre piece of their campaign begin this epic TVC…
The Ogilvy Joburg Team have also been hard at work on a RWC campaign for SuperSport. The ‘Game On’ campaign places the Springbok against ‘The Titans of World Rugby’ where all of the opposing nations are brought to life in a very intimidating and unexpected way….
Seen any other awesome RWC campaigns that you think should have been included? Let us know!