abDavid Ogilvy once said that if we hire people who are bigger than us, we shall become a company of giants. Thus it is with great excitement that we’d like to announce the appointment of a new CEO of Ogilvy South Africa; Abey Mokgwatsane – who will step into the role in January 2012.

Current CEO Nunu Ntshingila won’t be going far away. In fact, she is moving a few doors down from Abey in her new role as Chairman of the Ogilvy South Africa Group. Nunu also remains on the Ogilvy Worldwide Board.

Abey has a formidable background in integrated communications that spans advertising, brand experience, digital media and broader communications. Abey is currently serving as CEO of South Africa’s leading brand experience agency, the VWV Group, and has previously worked for South African Breweries, where he was the Brand Manager for Castle Loud, and Brand Group Manager for Miller Genuine Draft.

While at SAB he was widely credited with the successful launch of the MGD brand into the South African market and was also the recipient of three Managing Directors Awards for marketing excellence at SAB. He counts the successful execution of both the opening  and closing ceremonies of the 2010 World Cup amongst the highlights of his career.

If you want to read a little bit more about Abey, read his blog, or have a look at his profile in this year’s Mail & Guardian’s Top 200 Young South Africans.To get to know Abey better, you can follow him on Twitter @Abeyphonogenic.

A warm welcome Abey, from all of us @ogilvySA and @ogilvyjoburg.

Check out this clever campaign from Bell where you can create your very own portrait using words that you use on the social networks….

This viral campaign encourages youngsters in a playful way to stop littering the area outside McDonald’s restaurants. To accomplish this McDonald let the users slip into the role of tricky street kickers….

Nike are back with something a little different with projection mapping for the new Jordan Melo M8 shoe, this time throwing in water…

How does a Canadian publisher  get 12-17 year old girls reading? By using an augmented reality app!

What do ice sculptures have to do with skin cancer?

Kellogg’s been working with leading scientists to perfect a new ‘taste-o-vision’ technology which they say transmits taste using advanced visual flavour frequencies and dynamic audio textures….

“Shoebox” for iPhone, the fastest way to scan old paper photos and share them with family and friends…

Tonight a new Pendoring Prestige Award winner will be announced, getting a chance to strut his stuff, spread his wings and show how he rolls – just like the creative team behind this year’s campaign did.

Renier Zandberg and Nico Botha are the guys behind Dis hoe ons rol and this year’s Pendoring campaign – which pushed up entry levels to a new record high.


Pendoring Paris

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pendoring

Tonight a new Pendoring Prestige Award winner will be announced, getting a chance to strut his stuff, spread his wings and show how he rolls – just like the creative team behind this year’s campaign did.

Renier Zandberg and Nico Botha are the guys behind Dis hoe ons rol and this year’s Pendoring campaign – which pushed up entry levels to a new record high.

Pendoring New York

Alettie Marx, who worked as designer on the campaign, used photographs taken by Renier and Nico during their learnership at Johannes Leonardo in New York to create collateral that truly reflects the brag-worthy experience they had there.

Nadine, Die Heuwels Fantasties and Snotkop will be belting it out on stage. To stay in the loop during tonight’s ceremony, follow the team on Twitter.

*Roughly translates as, “You winner, you!”

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Let’s be honest, the airline industry and Social Media haven’t had the best of relationships – no doubt that this is mainly driven by consumers utilizing Social Media platforms to voice their dissatisfaction in some area or another….think back to United breaks guitars, or their recent re-instatement of 9/11 flight numbers, which understandably was met with outrage from consumers.

Then there was last year’s Kevin Smith debacle, and more recently the Mother and daughter who were told that they were “too fat to fly“!

Despite inadvertently providing a (almost) constant source of bad press, have you noticed that the airline industry in general are not only embracing Social Media but are actually doing some exciting and innovative campaigns in this space?

Let’s begin with a great little time wasting utility app from SAS (Scandinavian Airlines) that isn’t actually made for its loyal customers, but for their competitor airline customers…..

Check out this new campaign collaboration between JetBlue and Olympus who have reached out to the public in a new crowdsourcing campaign to promote their PEN E-PM1 camera range in conjunction with their Pen Ready Project.

KLM now responds to your questions within the hour via their Twitter account. To promote the 24/7 service, they replaced their usual typed responses by a living alphabet.

And last up is something new from Virgin called ‘Book by Weather’ with a simple but innovative proposition: Ever had your perfect vacation ruined by bad weather making your perfect vacation not so perfect anymore? Those days are now gone with Virgin’s new way of traveling.

Let’s be honest, the airline industry and Social Media haven’t had the best of relationships – no doubt that this is mainly driven by consumers utilizing Social Media platforms to voice their dissatisfaction in some area or another….think back to United breaks guitars, or their recent re-instatement of 9/11 flight numbers, which understandably was met with outrage from consumers.

Then there was last year’s Kevin Smith debacle, and more recently the Mother and daughter who were told that they were “too fat to fly“!

Despite inadvertently providing a (almost) constant source of bad press, have you noticed that the airline industry in general are not only embracing Social Media but are actually doing some exciting and innovative campaigns in this space?

Let’s begin with a great little time wasting utility app from SAS (Scandinavian Airlines) that isn’t actually made for its loyal customers, but for their competitor airline customers…..

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Seems that the use of RFID technology has finally arrived in SA! Check out this campaign from Vodacom at this year’s Durban July….

Audi is claiming to have launched the world’s first interactive YouTube driving experience for the new Audi A6. Innovative yes, but is it the best representation of the Audi driving experience….?

We all know how a swear jar works, well here’s the online equivalent. Charity Swearbox is a donation-based site that provides Twitter users with a way to rectify their bad language online.

Most young people tend to find art and museums boring places that they have to go to on school trips or get dragged along to by the parents but a campaign in Poland is bringing art to a whole new generation thanks to smartphones and QR codes.

Who would have thought that a game would be the way to raise awareness about living below the poverty line, and how easily it could happen to anyone of us…….

You cannot help but be amazed how much you can do with a Facebook Application, a great example is this campaign from a snack food brand in Israel. They allowed users to upload a photo and share

some basic information about a friend which would then be turned in to a personalized video…

A new app from CP&B features the infamous Jello cube, which dances around to music playing on your iTunes and through your microphone. An original beat analyzer enables to to change its moves according to the track you are listening to, and you can change flavours as well.