Vice Chairman of the Ogilvy Group and popular TED talks speaker, Rory Sutherland, chatted to Jenny Crwys-Williams and Andy Rice on Talk Radio 702 in their popular weekly Ad Feature.

Rory chatted about his much talked about theory on the application of behavioural economics to advertisers and agencies, and how studying how people actually behave, rather than how they behave in theory, will lead the discipline in a new direction.

He advocates that agencies should find ways to make profound contributions, rather than just spending their client’s media budgets, and that behavioural economics can be used as the basis for these contributions.

Hear it from the horse’s mouth:

rory's third eyeVice Chairman of the Ogilvy Group and popular TED talks speaker, Rory Sutherland, chatted to Jenny Crwys-Williams and Andy Rice on Talk Radio 702 in their popular weekly Ad Feature.

Rory chatted about his much talked about theory on the application of behavioural economics to advertisers and agencies, and how studying how people actually behave, rather than how they behave in theory, will lead the discipline in a new direction.

He advocates that agencies should find ways to make profound contributions, rather than just spending their client’s media budgets, and that behavioural economics can be used as the basis for these contributions.

Hear it from the horse’s mouth:

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Ogilvy Interactive has created a 101 Days of Magic app for M-Net, making your TV scheduling a breeze! It’s a great way to plan your viewing and be reminded of your favourite shows on Channel 101, like Game of Thrones and The Big Bang Theory.

This app coincides with the launch of the 101 Days of Magic outdoor and print campaign highlighting the launch of 10 epic new shows and 10 new seasons of our favourite shows on M-Net– all in the last 101 days of 2011.

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The 101 Days of Magic calendar application can be found on the M-Net website as well as the M-Net Facebook page…. The app will help you set simple reminders which are then automated directly to your calendar.

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Happy viewing!

Ogilvy Interactive has created a 101 Days of Magic app for M-Net, making your TV scheduling a breeze! It’s a great way to plan your viewing and be reminded of your favourite shows on Channel 101, like Game of Thrones and The Big Bang Theory.

This app coincides with the launch of the 101 Days of Magic outdoor and print campaign highlighting the launch of 10 epic new shows and 10 new seasons of our favourite shows on M-Net– all in the last 101 days of 2011.

The 101 Days of Magic calendar application can be found on the M-Net website as well as the M-Net Facebook page…. Continue reading

Forever_MagicThis month, M-Net’s celebrating their 25th Birthday with a nod to legendary fashion photographer, Annie Leibovitz’ famous portrait shoots for Vanity Fair.

Featuring a host of South Africa’s favourite celebrities dressed by our country’s most famous designers, the campaign pays homage to the stars that have helped M-Net become synonymous with magic.

The campaign, ‘Forever Magic’, rolls out in print and outdoor media during October, and features the likes of Derek Watts, Ashley Hayden, Shaleen Surtie-Richards and Proverb in glamorous poses.

Watts has been with M-Net for 23 years, during which time he says he has met “the most interesting, revolting and wonderful” people. Hayden, decked out in Marianne Fassler, fresh off the Cape Town fashion week runway, credits the channel – with whom she has been since its second birthday – with launching her long and illustrious TV career….

They were joined by 22 of their colleagues for the shoot, which took place in Johannesburg’s classic Old Park Station – the perfect stark backdrop to the beautifully plush clothes.

What do you think of our brightest stars looking particularly sparkly?

This month, M-Net’s celebrating their 25th Birthday with a nod to legendary fashion photographer, Annie Leibovitz’ famous portrait shoots for Vanity Fair.

Featuring a host of South Africa’s favourite celebrities dressed by our country’s most famous designers, the campaign pays homage to the stars that have helped M-Net become synonymous with magic.

The campaign, ‘Forever Magic’, rolls out in print and outdoor media during October, and features the likes of Derek Watts, Ashley Hayden, Shaleen Surtie-Richards and Proverb in glamorous poses.

Watts has been with M-Net for 23 years, during which time he says he has met “the most interesting, revolting and wonderful” people. Hayden, decked out in Marianne Fassler, fresh off the Cape Town fashion week runway, credits the channel – with whom she has been since its second birthday – with launching her long and illustrious TV career…. Continue reading

cadbury

Remember the devilishly deceptive Bournville ads that led your mind astray?

Here’s the second instalment of this award-winning ‘Deliciously Dark’ campaign for Cadbury’s Bournville. Featuring the mysterious Mr Fitzpatrick as the lead character, the spots play on the universal truth that dark fantasies lie dormant in the female psyche.

The radio spots centre on shockingly dark tales being recounted by Mr Fitzpatrick’s anonymous female counterpart, which expertly leads listeners to draw their own conclusions…have a listen and let us know what you think!

cadburyRemember the devilishly deceptive Bournville ads that led your mind astray?

Here’s the second instalment of this award-winning ‘Deliciously Dark’ campaign for Cadbury’s Bournville. Featuring the mysterious Mr Fitzpatrick as the lead character, the spots play on the universal truth that dark fantasies lie dormant in the female psyche.

The radio spots centre on shockingly dark tales being recounted by Mr Fitzpatrick’s anonymous female counterpart, which expertly leads listeners to draw their own conclusions…have a listen and let us know what you think!

You have got to love Ben & Jerry’s the ethical, quirky ice cream Brand, not only for their products but for the way in which they have embraced consumers particularly through the Social Web and in the process developed some truly memorable campaigns.

One of which is the launch of a new limited edition flavour……but before we get into that, let’s look at some of the Brand’s most memorable campaigns…

Beginning with turning Facebook on it’s head back in 2009 by rolling out FlipMyText, a Facebook app that does what it says on the tin and flips words upside down. The app was created to celebrate the US release of Brand’s Flipped Out Sundaes, which were designed to be tipped upside down for maximum enjoyment.

The idea was taken into (upside down) Print and even ambient with the Ben and Jerry’s upside-down truck.

Then last year they created the ‘Do the world a flavour’ campaign in which Brand Followers were invited to invent their own selection of the popular ice cream by way of a entertaining online “Creation Station.” Finalists won a trip to the Dominican Republic to see a sustainable honest trade cocoa farm and the profitable taste was made as an official Ben & Jerry’s product.

Continuing with the crowd source theme, Ben and Jerry’s launched a Twitter campaign in Singapore, titled “Milk Us a Flavor Name” targeting Singaporeans to help choose a name for its newly launched ice cream.

To participate, consumers had to follow @BenJerry_SG and tweet their suggested name with the hashtag#Benjerryflavor. The first 500 people who tweeted a suggested name to Ben & Jerry’s will received a scoop of the new flavour!

More recently there was the Ben & Jerry’s new social campaign highlighting the importance of World Fair Trade Day. Called “Fair Tweets“, the campaign leverages your unused twitter characters as messages, hash tags and links to help promote World Fair Trade Day

So what has Ben and Jerry’s conjured up this time? Well, it all began with a rumour that a new flavour was being launch inspired by what some claim as the funniest skit ever on SNL, starring, amongst others Alec Baldwin….

That’s right folks, Schweddy Balls ice cream is here! So hats off to Ben and Jerry’s! We salute you and your tasty balls!

truck You have got to love Ben & Jerry’s the ethical, quirky ice cream Brand, not only for their products but for the way in which they have embraced consumers particularly through the Social Web and in the process developed some truly memorable campaigns.

One of which is the launch of a new limited edition flavour……but before we get into that, let’s look at some of the Brand’s most memorable campaigns…

Beginning with turning Facebook on it’s head back in 2009 by rolling out FlipMyText, a Facebook app that does what it says on the tin and flips words upside down. The app was created to celebrate the US release of Brand’s Flipped Out Sundaes, which were designed to be tipped upside down for maximum enjoyment.

The idea was taken into (upside down) Print and even ambient with the Ben and Jerry’s upside-down truck.

Then last year they created the ‘Do the world a flavour’ campaign in which Brand Followers were invited to invent their own selection of the popular ice cream by way of a entertaining online “Creation Station.” Finalists won a trip to the Dominican Republic to see a sustainable honest trade cocoa farm and the profitable taste was made as an official Ben & Jerry’s product.

Continuing with the crowd source theme, Ben and Jerry’s launched a Twitter campaign in Singapore, titled “Milk Us a Flavor Name” targeting Singaporeans to help choose a name for its newly launched ice cream.

ben_and_jerryTo participate, consumers had to follow @BenJerry_SG and tweet their suggested name with the hashtag#Benjerryflavor. The first 500 people who tweeted a suggested name to Ben & Jerry’s will received a scoop of the new flavour!

More recently there was the Ben & Jerry’s new social campaign highlighting the importance of World Fair Trade Day. Called “Fair Tweets“, the campaign leverages your unused twitter characters as messages, hash tags and links to help promote World Fair Trade Day

So what has Ben and Jerry’s conjured up this time? Well, it all began with a rumour that a new flavour was being launch inspired by what some claim as the funniest skit ever on SNL, starring, amongst others Alec Baldwin….

schweddy-ballsThat’s right folks, Schweddy Balls ice cream is here! So hats off to Ben and Jerry’s! We salute you and your tasty balls!