SAB and Ogilvy, like all great friends, have quite a few stories to tell about each other. Amongst the stories of late-nights and getting the impossible done, there’s also tales of celebration. Like in the mid-1990’s when former Ogilvy chairman, Robyn Putter, took a dip in the pond at the Joburg offices to celebrate the return of the coveted Castle Lager account….sans clothes…
David Ogilvy was a good friend to SAB – once writing that he had “never known any company in any industry in any country that had built so many top brands.”
SAB’s brands have become an integral part of South African history and our culture. A lot of the slogans that still resonate with young andold are thanks to Nick Tredoux – copy writer extraordinaire. He coined such phrases as “The taste that stood the test of time” and, of course, “Somewhat dry, somewhat bitter, never sweet.”
All these memories were combined for a special commercial celebrating this enduring friendship. Ogilvy’s gift to SAB. It features favourite moments from the past 50 years, condensed into one beer-fuelled tour de force…
Patrick Kenny, who runs through the streets of New York to bring his mates some Castles, remembers filming it with a skeleton crew and director Giaco Angelini. While in the middle of the shoot, a family from Durban walked right into it to ask for Patrick’s autograph.
“It turned out that the Naidoos, from Chatsworth Durban, were on holiday with family living in the US, and happened to be fans of my comedy radio show on East Coast Radio. So the crew graciously paused the shoot and
“The American crew were suitably impressed with all of this and Orlando Pirates went head to head in the Carling Black Label Cup.
Renowned coach and soccer personality, Ruud Gullit , endorsed this world-first sporting innovation from Ogilvy Cape Town. “Fans know their teams better than anyone else in the world and it’s about time their voices are heard.”
Director : Ian Chuter
Production House : Platypus Productions < http://www.platypus.co.za/>
Creative Group Head : Jonathan Lang