In 1995 Castle welcomed visitors to our shores with their series of “Friendship” ads, teaching everyone to ask for “inqaba” when they wanted another round of their favourite beer.
Fast-forward to 2010 and Castle once again threw open the welcome mat. In “Bula Boot”, homegrown icons encouraged South Africans to open their hearts, boots and Castle’s to welcome the world in true Mzansi style.
A year before kick-off, Bafana Bafana were a long way from looking like contenders. Castle Lager knew that whatever happened, we had to get behind our team. And so the Castle Superfans were created.
They were some of the most ardent and 澳门足球博彩_2016奥运会外围赌球最新官方网站【赔率最高】 colourful PSL team supporters, brought together in Bafana colours, to unite the nation behind our boys….
Soon, the Castle Superfans were everywhere. They toured the country – and the world – rallying support for Bafana, attending every match, and generating phenomenal national spirit.
Directed by Michael Middleton from Jump SA, the ad cemented “Inqaba” in the hearts & minds of beer-lovers across the country.
Tomorrow they might be back in their old colours when Chiefs take on Pirates, but their legacy lives on in the millions who now love Bafana and his celebrated Society.
The production house was James Garrett who came out from London to make the commercial. Television had only been in South Africa for two years, so local production facilities were limited.
For more great stories about this friendship – follow the #SABOgilvy50 hashtag.