cadbury

Remember the devilishly deceptive Bournville ads that led your mind astray?

Here’s the second instalment of this award-winning ‘Deliciously Dark’ campaign for Cadbury’s Bournville. Featuring the mysterious Mr Fitzpatrick as the lead character, the spots play on the universal truth that dark fantasies lie dormant in the female psyche.

The radio spots centre on shockingly dark tales being recounted by Mr Fitzpatrick’s anonymous female counterpart, which expertly leads listeners to draw their own conclusions…have a listen and let us know what you think!

cadburyRemember the devilishly deceptive Bournville ads that led your mind astray?

Here’s the second instalment of this award-winning ‘Deliciously Dark’ campaign for Cadbury’s Bournville. Featuring the mysterious Mr Fitzpatrick as the lead character, the spots play on the universal truth that dark fantasies lie dormant in the female psyche.

The radio spots centre on shockingly dark tales being recounted by Mr Fitzpatrick’s anonymous female counterpart, which expertly leads listeners to draw their own conclusions…have a listen and let us know what you think!

You have got to love Ben & Jerry’s the ethical, quirky ice cream Brand, not only for their products but for the way in which they have embraced consumers particularly through the Social Web and in the process developed some truly memorable campaigns.

One of which is the launch of a new limited edition flavour……but before we get into that, let’s look at some of the Brand’s most memorable campaigns…

Beginning with turning Facebook on it’s head back in 2009 by rolling out FlipMyText, a Facebook app that does what it says on the tin and flips words upside down. The app was created to celebrate the US release of Brand’s Flipped Out Sundaes, which were designed to be tipped upside down for maximum enjoyment.

The idea was taken into (upside down) Print and even ambient with the Ben and Jerry’s upside-down truck.

Then last year they created the ‘Do the world a flavour’ campaign in which Brand Followers were invited to invent their own selection of the popular ice cream by way of a entertaining online “Creation Station.” Finalists won a trip to the Dominican Republic to see a sustainable honest trade cocoa farm and 澳门足球博彩_2016奥运会外围赌球最新官方网站【赔率最高】 the profitable taste was made as an official Ben & Jerry’s product.

Continuing with the crowd source theme, Ben and Jerry’s launched a Twitter campaign in Singapore, titled “Milk Us a Flavor Name” targeting Singaporeans to help choose a name for its newly launched ice cream.

To participate, consumers had to follow @BenJerry_SG and tweet their suggested name with the hashtag#Benjerryflavor. The first 500 people who tweeted a suggested name to Ben & Jerry’s will received a scoop of the new flavour!

More recently there was the Ben & Jerry’s new social campaign highlighting the importance of World Fair Trade Day. Called “Fair Tweets“, the campaign leverages your unused twitter characters as messages, hash tags and director Giaco Angelini. While in the middle of the shoot, a family from Durban walked right into it to ask for Patrick’s autograph.

It turned out that the Naidoos, from Chatsworth Durban, were on holiday with family living in the US, and happened to be fans of my comedy radio show on East Coast Radio. So the crew graciously paused the shoot and allowed the Naidoos to pose with me for some pics.

“The American crew were suitably impressed with all of this and reckoned I was obviously ‘veery big in South Aaafrica’.

Running through NY streets isn’t for sissies and Patrick was almost run over twice – the first time during the very first shot of the ad!

The second time was as I did the big ‘illegal crossing’ or ‘jay walking’, through the Times Square traffic. I had just run around the front of an ambulance when I nearly got hit by a taxi, in the clip you can see me glancing at the taxi before I start running again. All the while, this guy was swearing something terrible at me!”

So here’s to (at least) 50 more great years! Inqaba!

For over 50 years, starting way back in the 60s, the relationship between South African Breweries and Ogilvy has contributed to building some of this country’s most famous brands. It’s truly a friendship that has stood the test of time!

To celebrate this enduring relationship, we’ll be posting a few of the iconic ads we’ve made together over the years, starting with this retro beauty. “Brewmaster” (1978) is the very first commercial we produced for Castle Lager.

The late Nick Tredoux wrote the famous pay-off line, the Taste that Stood the Test of Time, and introduced South Africans to Charles Glass and

his celebrated Society.

Castle Lager – Brewmaster (1978) from Ogilvy South Africa on Vimeo.

 

The production house was James Garrett who came out from London to make the commercial. Television had only been in South Africa for two years, so local production facilities were limited.

For more great stories about this friendship – follow the #SABOgilvy50 hashtag.

SAB and Ogilvy, like all great friends, have quite a few stories to tell about each other. Amongst the stories of late-nights and getting the impossible done, there’s also tales of celebration. Like in the mid-1990’s when former Ogilvy chairman, Robyn Putter, took a dip in the pond at the Joburg offices to celebrate the return of the coveted Castle Lager account….sans clothes

It has since become a bit of a tradition – when Castle Lager moved from Cape Town to Johannesburg, Julian Ribeiro was made to swim the fish pond as well!

David Ogilvy was a good friend to SAB – once writing that he had “never known any company in any industry in any country that had built so many top brands.

SAB’s brands have become an integral part of South African history and our culture. A lot of the slogans that still resonate with young and old are thanks to Nick Tredoux – copy writer extraordinaire. He coined such phrases as “The taste that stood the test of time” and, of course, “Somewhat dry, somewhat bitter, never sweet.

All these memories were combined for a special commercial celebrating this enduring friendship. Ogilvy’s gift to SAB. It features favourite moments from the past 50 years, condensed into one beer-fuelled tour de force…. Continue reading

Up until recently, a nation of passionate, highly knowledgeable soccer fans have been passive coaches. They’ve shouted from their living rooms and from their stadium seats, only to have their advice fall on deaf ears.

But then Zamalek changed everything. During June and

July, Black Label drinkers got to be the coach as Kaizer Chiefs and Orlando Pirates went head to head in the Carling Black Label Cup.

Renowned coach and soccer personality, Ruud Gullit , endorsed this world-first sporting innovation from Ogilvy Cape Town. “Fans know their teams better than anyone else in the world and it’s about time their voices are heard.”

Director  :  Ian Chuter

Production House  :  Platypus Productions < http://www.platypus.co.za/>

Creative Group Head  :  Jonathan Lang