rory's third eyeVice Chairman of the Ogilvy Group and popular TED talks speaker, Rory Sutherland, chatted to Jenny Crwys-Williams and Andy Rice on Talk Radio 702 in their popular weekly Ad Feature.

Rory chatted about his much talked about theory on the application of behavioural economics to advertisers and agencies, and how studying how people actually behave, rather than how they behave in theory, will lead the discipline in a new direction.

He advocates that agencies should find ways to make profound contributions, rather than just spending their client’s media budgets, and that behavioural economics can be used as the basis for these contributions.

Hear it from the horse’s mouth:

ap ra ka da bra_2

Ogilvy Interactive has created a 101 Days of Magic app for M-Net, making your TV scheduling a breeze! It’s a great way to plan your viewing and be reminded of your favourite shows on Channel 101, like Game of Thrones and The Big Bang Theory.

This app coincides with the launch of the 101 Days of Magic outdoor and print campaign highlighting the launch of 10 epic new shows and 10 new seasons of our favourite shows on M-Net– all in the last 101 days of 2011.

ap ra ka da bra_1

The 101 Days of Magic calendar application can be found on the M-Net website as well as the M-Net Facebook page…. The app will help you set simple reminders which are then automated directly to your calendar.

ap ra ka da bra_3

Happy viewing!

Ogilvy Interactive has created a 101 Days of Magic app for M-Net, making your TV scheduling a breeze! It’s a great way to plan your viewing and be reminded of your favourite shows on Channel 101, like Game of Thrones and The Big Bang Theory.

This app coincides with the launch of the 101 Days of Magic outdoor and print campaign highlighting the launch of 10 epic new shows and 10 new seasons of our favourite shows on M-Net– all in the last 101 days of 2011.

The 101 Days of Magic calendar application can be found on the M-Net website as well as the M-Net Facebook page…. Continue reading

Forever_MagicThis month, M-Net’s celebrating their 25th Birthday with a nod to legendary fashion photographer, Annie Leibovitz’ famous portrait shoots for Vanity Fair.

Featuring a host of South Africa’s favourite celebrities dressed by our country’s most famous designers, the campaign pays homage to the stars that have helped M-Net become synonymous with magic.

The campaign, ‘Forever Magic’, rolls out in print and outdoor media during October, and features the likes of Derek Watts, Ashley Hayden, Shaleen Surtie-Richards and Proverb in glamorous poses.

Watts has been with M-Net for 23 years, during which time he says he has met “the most interesting, revolting and wonderful” people. Hayden, decked out in Marianne Fassler, fresh off the Cape Town fashion week runway, credits the channel – with whom she has been since its second birthday – with launching her long and illustrious TV career….

They were joined by 22 of their colleagues for the shoot, which took place in Johannesburg’s classic Old Park Station – the perfect stark backdrop to the beautifully plush clothes.

What do you think of our brightest stars looking particularly sparkly?

This month, M-Net’s celebrating their 25th Birthday with a nod to legendary fashion photographer, Annie Leibovitz’ famous portrait shoots for Vanity Fair.

Featuring a host of South Africa’s favourite celebrities dressed by our country’s most famous designers, the campaign pays homage to the stars that have helped M-Net become synonymous with magic.

The campaign, ‘Forever Magic’, rolls out in print and outdoor media during October, and features the likes of Derek Watts, Ashley Hayden, Shaleen Surtie-Richards and Proverb in glamorous poses.

Watts has been with M-Net for 23 years, during which time he says he has met “the most interesting, revolting and wonderful” people. Hayden, decked out in Marianne Fassler, fresh off the Cape Town fashion week runway, credits the channel – with whom she has been since its second birthday – with launching her long and illustrious TV career…. Continue reading