ericWe’re having our first How to Friday for the year this week with Eric Edelstein. He’s a  Technology Entrepreneur visiting from Cape Town and will be talking about why the smart marketers are getting excited about Social Media Business Pages and Crowdsourcing. He’ll also chat about how these different streams will eventually converge.

Eric Edelstein is a Financial Analyst turned Serial Internet Entrepreneur, and occasional Angel Investor. He has co-founded many of South Africa’s largest Internet marketing and product companies.  His latest Internet Startup,, provides software for organisations looking to constructively engage with their customers and employees.

He’s passionate about all types of online marketing, but especially search marketing (pay per click and search engine optimisation), affiliate marketing and social media marketing. He’s called San Francisco and Silicon Valley home and was named one of the Mail & Guardian‘s “Top 200 young people to have lunch with”, and Old Mutual’s “Top 36 South African Young Entrepreneurs”. If you want to take him out on lunch, tweet him.

Join the conversation by following #HowToFriday on Twitter.

Remember the awesome Baby Carrots‘ campaign and their vending machines that dispense nothing but baby carrots? Well this isn’t the only green innovation in this field…there’s a vending machine that is arguably more progressive and innovative. It provides you with a “fun way to save the earth” and doesn’t even want any money in return. Intrigued? Welcome to the world of Swap-O-Matic.

The interwebz has seen lots of large brands thanking their fans for reaching certain milestones on their Facebook pages including one of the latest from Heineken who sent out a team of models in Amsterdam to thank beer lovers.

The latest brands to embrace the trend are chocolate maker Cadburys who have created a giant like button make entirely out of large blocks of their famous signature bar. Check out the making-of video which shows the well the making-of…48 hours, 3 tonnes of chocolate!

Then there’s Porsche who celebrated a special milestone in a rather unique way recently when they racked up 2 million Facebook fans. To mark the occasion, a special Cayman S featuring the fan’s photos has been created and is currently on display at Porsche Museum in Stuttgart, Germany. There’s even a website where you can see if your pic made it onto the car.

Superthin OLED TVs were the rage at last year’s Consumer Electronics Show in Las Vegas. LG borrowed the look of security camera video to humorously drive the key point home: They’re really thin. The video has already accumulated almost 4 million view on YouTube.

MINI have launched a pretty cool, live streaming social installation at the Brussels Motor Show, featuring the new MINI Countryman. The Countryman was placed on a 15% slope, held only by a thick rope, while a Bunsen burner was placed under the rope and remote rigged to their live streaming app, where each “like” generates you a burst of flame on the rope in real time…cool digital & real world mashup.

NET-A-PORTER are rolling out Augmented Reality Shopping Windows, around the world including Paris, New York, London, Munich and Sydney. Cool idea especially for after hours sales…

If you thought that the digital-era brought a new era of personalization, 3D printing takes it to a different level entirely.

Consider a world which moves from ‘varium production’ or variations of the same product i.e. NikeID or to Prada Customize to having the ability to interact with a brand’s products, add your own personalized choices (not only from colour and materials) and then to have the ability to download the data and construct the product on the spot!

Check out Lisa Harouni Ted Talk video for the full story.

Did you know that in a 60 second period, more than 500,000 status updates are uploaded around 3,500 photos are uploaded onto Flickr and 2,000 people check in on Foursquare? And that Facebook will have a population larger than that of China in the next 3 – 5 years? Check out this cool Infographic from  Voltier Digital and Plastick Media called the Sharing Avalanche….

2012 is heralded as being our last. The same sense of doom surrounded 1984, thanks to George Orwell’s famous novel. That year is also of course famous thanks to an ad that launched Apple products as computers for everyone – an ad written by legendary copywriter, Steve Hayden.

Until just before Christmas, when he retired, Steve was Ogilvy’s Vice Chairman. He’s going to be sorely missed, as you can see from this touching letter that Ogilvy North American Vice Chairman Chris Wall wrote to Steve. A Facebook group, suitable dubbed Friends of Steve Hayden, has also sprung up as a space for old friends and colleagues to share their fondest memories of this living legend.

Let us know if you have any fond memories of the man who wrote that Apple ad!