gabi

From time to time some of the great people in our company also have something to say and JOgilvy is the perfect place for them to do just that. Newly appointed board member and Senior Strategic Planner, Gabi Kuhn-Bernstein writes about the simplicity of Big Ideas:

So they call me a strategist, but I’ve been branded a lot of things over the years. Geek, Guru, Type-A Planner, PowerPoint Junkie, Brains Trust… I actually quite like that last one!

I accept that I have been stereotyped and boxed, but just like my peers in advertising, I’m a business mind with a creative soul. I’d like to think I look at communication in this way – seeking out big ideas that provide creative solutions to business problems.

So in my search for Big Idea inspiration, I came across this campaign the other day. It’s not just any campaign, it’s a campaign for a microwave. You might be asking yourself, how on earth do you sell a microwave in an interesting way? It’s a boring product that can’t be differentiated, right?

Well, these clever chaps from Del Campo Nazca Saatchi & Saatchi in Buenos Aires did just that, engineering a product differentiator that no one had ever thought of. Watch and chuckle, this is super clever.

Gabi is a multi award winning strategist and board director at Ogilvy Johannesburg, where she is responsible for the agency’s much lauded partnership with KFC. A Business Economics Honours graduate from the University of the Witwatersrand and Brand Strategy Consultant in her previous life, Gabi was the Strategy Head at Interbrand before joining Ogilvy. Gabi is a passionate ambassador for creating effective work that is not divided along traditional agency disciplines but instead focuses on creating big, brand liberating Ideas that solves business challenges.

Everyone knows that real men don’t cry – but every now and then something comes along that brings a tear to even the most hardy of fellows. KFC‘s Wicked Zinger Box Meal is exactly such a thing.

This ad is the latest installment of the much-loved Man vs The World series. The campaign was born out of an idea that tapped into the zeitgeist that men were feeling emasculated because of trends swinging towards metrosexuality. KFC  helps these poor okes reclaim their manhood by allowing them to “Act like a man. And eat like one too”.

For the global launch on Social@Ogilvy, we’ve appropriated David Ogilvy’s famously words – sell or else. The South African leg of the launch was held on the Ogilvy Johannesburg campus this morning. Social@Ogilvy is all about our new, integrated social media offering. It’s explained best by the Global Director,  John Bell:

We had a great time with Bobby Skinstad, Chris Roper, Brett St ClairAbey Mokgwatsane and Amanda Sevasti Whitehouse during the panel discussion. Some great insights were shared and opinions raised. Here are the highlights.

Ogilvy South Africa is launching Social@Ogilvy, a worldwide initiative that connects all of the agency’s social media experts. With this launch, we will continue to enhance our pioneering reputation by liberating brands through Social@Ogilvy.

Follow the South African launch event today from 10:00 via the hashtag #SocialOgilvy to hear what our panelists, including Bobby Skinstad and Chris Roper, has to say. For more info and the press release, click here.

For even more action:

Blog – social.ogilvy.com
Twitter – twitter.com/socialogilvy – #SocialOgilvy
Facebook – facebook.com/socialogilvy
SlideShare – slideshare.com/socialogilvy

robWith the release of Peter Godwin’s paperback The Fear: The Last Days Of Robert Mugabe by Macmillan, Chad Wright and Jordan Tryon built an unusual, decomposing sculpture of Robert Mugabe’s head to build awareness of the book.

As people view the sculpture, listen to the audio book and learn facts that Mugabe has kept hidden for years, it gradually falls apart. The audio extracts focus on the book’s primary objective: to expose the horrific truth of the Mugabe regime following his failed elections in 2008. A regime whose stronghold has been maintained entirely through fear and secrecy. The installation poses the simple question: can scrutinising the secret actions of the old autocrat actually help to undermine his regime?

The sculpture is modular and re-built daily. So you can decide for yourself. Visit the exhibit at Skoobs – the “Theatre of Reading” bookstore in Monte Casino.

alistairWe’re very excited to have the Digital Platforms Manager at the Mail & Guardian Online, Alistair Fairweather, visiting us next week. He’s the man responsible for launching the M&G iPhone app (the first paid news app in the local market), the first Kindle edition in Africa and the first paid iPad edition of a weekly newspaper in the country.

He’ll be talking about merging the quality of an old established brand with the excitement of a new platform, the way readers think about digital content and some unexpected pitfalls in the road to digital freedom. Essentially, learning new tricks from old dogs.

Alistair has been working in online publishing for over a decade. Starting out as a web designer, he worked for tech start-ups in both Johannesburg and England. Returning to South Africa in 2002, he moved into an editorial position on MWEB’s portal team. He’s specialised in product management and oversee the launch of new products like Answerit and Letterdash. He also managed the 24.com user community, nurturing Letterdash past the 1 million page impression mark, and helping to create South Africa’s largest blogging platform. In late 2009 he joined Media24 Magazines for a brief stint as their Social Media Manager. The portfolio includes power brands like Huisgenoot, YOU, Fairlady, Go!, Men’s Health and many more.

In July 2010 he took on the role of Digital Platforms Manager at the Mail & Guardian Online – follow him or link up with him. Also stay tuned for our updates through #HowToFriday.

BoORight now it’s all about the latest volume of Best of Ogilvy, a collection of the finest creative work produced by Ogilvy & Mather throughout the world. Tham Khai Meng, Ogilvy’s Worldwide Creative Director, had this to say about the latest volume…

“What distinguishes this year’s book for me is the amount of big brand work that got in. To produce showcase work on the big brands is the true test of any adman”….’to leverage the momentum and guard against complacency we need to remember David Ogilvy’s philosophy of Divine Discontent. We may feel good about the work, but we should never be satisfied with it”.

We are also very proud of the fact that a number of local campaigns including Mnet’s ‘Birth‘, ‘HD Colours‘ and VW’s Silent Marching Band

Here’s a selection of some of the many standout campaigns from Activations, Digital to Film….beginning with this awesome campaign for Louis Vuitton where the challenge was to bring the world to the front row of its Fashion Show at Paris Fashion Week 2011…

We all know that Ted offers inspiration from the world’s most inspired thinkers to a global community. In Latin America TEDx talks are still far away from common people. If we wanted to spread these ideas, we needed a more popular approach between them and TEDx….

When Dove challenged Ogilvy to dramatize the effect that women feel when using one of their nourishing body lotions, we came up with this solution…..

Our team in Taiwan have created the following film to convey that their Client for TC Bank understands, identifies and strongly supports Taiwanese people and embraces the genuine Taiwanese spirit… Enjoy!

Explore the rest of the campaigns here.