Creative Director, Tseliso Rangaka, was in the hot seat on Tuesday, answering question on Twitter through #AskJogilvy. Here’s his views on creativity, wine and more:
@Tshepo_Chaka: What role does strategy play in being creative?
Tseliso: Everything that we do stems from strategy, they go hand in hand. You can’t have Creative output without strategy.
@Tshepo_Chaka: How much impact has the digital landscape had on the creative output?
Tseliso: Going digital is the only way to remain relevant. It has a massive impact, it’s no longer just technology.
@Tarrynp2: Tech, what is your one pearl of wisdom?
Tseliso: Stay fresh – both in work and in life.
@Tshepo_Chaka: Would you say the industry is doing enough to avail itself to new talent?
Tseliso: We’re trying, but a lot of people still don’t know what we actually do. A lot of educating still needs to be done.
@Tshepo_Chaka: Were you part of the team that came up with the Channel O Young Gifted andBlack campaign? It changed my life.
Tseliso: Unfortunately not, I only started working on Channel O after that campaign. It changed my life too.
@markzella: What do you look for in an ideal job candidate?
Tseliso: Curiosity more than anything, everything else falls in place after that. Without curiosity you can’t do what we do.
@gennahansen: What makes someone “creative” ? Is it a skill others can learn?
Tseliso: We’re all born creative, it’s just being able to make it relevant to what the task at hand is.
@Tshepo_Chaka: Whose task is it to come up with ideas? Can a tea-lady crack an idea or is it solely left to the creative guys?
Tseliso: Everyone’s capable of coming up with a creative idea. It’s important know that they can come from anywhere.
@markzella: What would you say has been your favourite campaign to work on?
Tseliso: The current Cadbury PS campaign has been a pleasure to work on.
@markzella: Who were the biggest inspirations for your career?
Tseliso: No one in particular, but a lot of the campaigns I saw while I was growing up made me pay attention to the industry
@moggymcg: Where does a lot of your inspiration come from? How do you stay inspired?
Tseliso: I read everything, all the time. I read about 5 books at a time.
@ChrisRawlinson: If you had to work on only one brand (any brand) for the rest of your advertising career, which would it be?
Tseliso: Sho, that’s tricky! I’d have to say… Apple. And not just advertising, product development would be awesome!
@catiecate22: Tseliso, other than drinking wine, what are your hobbies outside of work?
Tseliso: Collecting and playing music and