akonaOur very lovely Akona Ndugane has been chosen as one of Cosmo‘s Twitter Queens – and with good reason! It’s an initiative they started last year, asking fans to vote for the local women who are topping the Twitter charts across the country.

Tomorrow we’re chatting to this talented Account Exec who’s been part of the team who made the new M-Net brand campaign happen. You’ll know her from numerous posts on Ogilvy Outfitters showcasing her enviable wardrobe.

#AskJogilvy is your chance to ask her anything you like – be it whether Emmanuel Castis is as handsome in real life as on the telly; how she keeps on top of her game in Client Service or how she makes being a suit look so cool. Just don’t ask her whether she’s related to the rugby player, she isn’t.

Tweet your questions to @OgilvyJoburg with #AskJogilvy tomorrow from 11:00 and Akona will share some of her wisdom. Also check out her blog and some more behind the scenes shots from her Cosmo Twitter Queen shoot.

helenHelen MacKenzie is the Communications Manager at the Topsy Foundation. Seeing first-hand the empowering effects of Topsy’s HIV relief services in the impoverished rural communities of South Africa, her passion is to continuously share these stories of success and she’s turned to social media to do just that:

“The quick movement of marketing into the social media space is clear and present. Even for a campaign to be launched exclusively on Facebook isn’t so unusual anymore, but the value of rampant and random ‘like’ accumulation is being questioned. And with good reason! What you really want are people who know your brand and love it for what it really is.

Giving over custody of your brand to social media means giving over control. With Topsy that has been easy – it’s an organisation born out of the community; built for the community. The idea of sharing in the work of helping others, but more importantly sharing in the reward, appealed to all of us from the start.

This doesn’t mean we haven’t fallen into the trap of wanting more fans, followers, likes, shares and comments – but over time we’ve realised that just like we’re helping one person at a time in the real world, getting one person at a time involved online is the best way to do it. Increasingly the campaigns demanding real attention are those that harness genuine customer interest, and that translate into real-life behaviours…and results.

We’re honoured to be part of just such a campaign with the warmly-loved brand The Body Shop. They’re bringing the values that their customers love to life , in a way that makes them a part of what is happening in-store.

The Body Shop asked their fans to nominate a charity they care about to benefit from The Body Shop products and the Topsy Foundation has been nominated in the Defend Human Rights category. If Topsy wins, we’ll receive a 30% share of proceeds of the sale from the brand new Dragon Fruit Lip Butter by The Body Shop – but we need everyone’s help. Here’s how:

Step 1: Go to the The Body Shop SA Facebook page.

Step 2: Vote by writing on their wall: “I VOTE Topsy”

Step 3: Purchase the delicious Dragon Fruit Lip Butter which is available in store from today.

We embarked on a new story of joy with Cadbury Dairy Milk for their latest commercial Floating Cows about the new Cadbury Dairy Milk Bubbly chocolate.

Directed by Michael Middleton of Jump, the commercial captures the lighter side of what happens when you combine SA’s best loved chocolate with a burst of bubbles both inside and out. The commercial takes viewers on a magical journey as we meet the Cadbury Dairy Milk Floating Cows which create the ‘bubbly milk’ that makes Bubbly chocolate so special. The upside-down cows were made possible with the help of teams from Sinister Studio Visual Effects who handled the post & CG and Orchestra Blue Post Production who did the editing.

The floating cows also have a starring role on the website and Facebook page – which promises to be a lot of fun with an Amazebubbles Competition starting this week.

The Team


Creative Director: Bridget Johnson

Art Director: Alexa Craner

Copy Writer: Irene Styger

Business Director: Candice Shortt

Account Director: Cathy Nilsen

Account Manager: Siya Mbalo

TV Producer: Debbie Dannheisser



Creative Director: Dylan Mclean

Front End developer: Willem Labuschagne

Copywriter: Michelle Dos Santos

Art Director: Alex van Rensburg

Technical Production: Richard Knowler

Group Account Director: Nimay Parekh

Account Director: Georgia Matthews

Account Manager: Tash Edmondson

it_all_comes_togetherCastle Lager is the proud sponsor of the Springbok National Rugby Team as well as sponsor of the newly renamed Castle Lager Rugby Championships, not to mention series and all Test series in South Africa and overseas tours by the Springboks.

The incredible trophy that will be presented to the winning team at the end of the tournament was shown off at our offices and a few of the Castle Lager employees and excited Ogilvy staff members were on hand to get their chance to lift the trophy in their own unique way!

“Castle Lager and the Springboks are an integral part of the fabric of South African society,” explained Norman Adami, Chairman and Managing Director of SAB Ltd at the time of the partnership announcement.

“The further coming together of these two brands is very special and the partnership forged will be significant for South African Sport – both now and in the future.”   Seems like everyone wants to be a winner!   From all of us here at Ogilvy Johannesburg, we wish the Springboks the very best of luck in their upcoming game against the Pumas at Newlands! Go Bokke!

We’ve all imagined that we’re the stars of a movie about our lives. It might not have been the most exciting movie, but there’s magic in the everyday things we do. With a good narrator and some dramatic music, everyone’s life becomes movie-magic worthy.Never more so than with the new M-Net brand advert titled, My Life as a Movie.

Starring local heartthrob Emmanuel Castis as the hero of the narrative, the ad uses emotion as the predominant language. “We wanted our viewers to believe that magic happens in their own stories. There are definite parallels between the stories on-screen and our own. Who says that magic only happens in the movies?” says M-Net Head of Marketing and Publicity, Mpeo Makape.

“It’s not every day that a brand points out the dark and unpleasant sides of life. But we had to go down to go up again. Such is life. Nevertheless, we hope the ad leaves people with a sense of hope and optimism, as well as the realisation that magic happens every single day – not just on the screen, but off-screen too,” said Creative Director Mariana O’Kelly.

The Team

Executive Creative Director: Fran Luckin
Creative Director: Mariana O’Kelly
Copywriter: Stephanie van Niekerk
Art Director: Renier Zandberg
Agency Producer: Debbie Dannheiser


The launch of the fourth season of KykNET‘s show Getroud met Rugby had to be something special. The show is a kind of local rugby version of Footballers Wives, in Afrikaans, centering around  sex, lies, deceit, and of course, rugby.

The ratings revealed that the show has a predominately male target audience, which indicates that both rugby and women are a winning combination. And we all know that nothing goes with rugby and women like beer:

“After searching long and hard around the country, we finally found a local brewery that was willing to specially brew a craft beer with our Boobs en Balle beer label,” said Haddad Viljoen, Kyknet Marketing and Publicity Manager. The idea was further pushed on the back of the labels and with some cool print work:

The Team:

Creative Director: Mariana O’Kelly

Art Directors: Michelle Ferreira and Renier Zandberg

Copywriter: Stephanie van Niekerk

Group Account Director: Tom Prentice
Catch Getroud met Rugby on KykNET DSTV channel 111 every Tuesday at 20:00.

snowIt almost never snows in Joburg. Ever. So obviously we were all a bit excited when it did start snowing (we’re refusing to call it sleeting) around Jozi today. By a “bit excited” we obviously mean that we were like this guy (thanks to Ogilvy Cape Town for the picture…)

As you can see, it was pretty awesome. Thanks to Akona for this one.

And yes, even the suits got pretty silly – that’s the power of snow. After all, playfulness is one of David Ogilvy’s 8 Habits. Thanks to Nimay for playing photographer.

Here’s even  movie, for those who think that this was just a botched Photoshop job:

And lastly, this lovely one of our receptionists abandoning their phones for some snow action. Who can blame them?