Despite the name, copywriting has nothing to do with copyrighting. So if you’re looking to defend the patent rights of the big fat corporate juggernaut machine who claims to have invented the sky and the song “Happy Birthday to You”, you’re in the wrong place.
Copy is just a name for the words you read or hear on a commercial. In other words, copywriters control your thoughts. Think of them as the illuminati, but happy-go-lucky illuminati who keep a hip flask of whiskey in their desk drawers and just want to change the world.
All the headlines, the radio andTV scripts, the street pole ads offering 3 pairs of pajama jeans for the price of 2, and even the small terms and conditions that state your body and
Tell us about yourself…
I’m the top strategist in the country, I’m a part-time creative, and I’m your demented uncle with a glass eye who won all those advertising awards back in the 70s. But I’m also just a humble horse with good client relationships, a killer brief, and a crazy dream of flying like Pegasus. But until then, first class will do rather nicely.
What’s your take on advertising?
You’re kidding, right? I love it! And who wouldn’t? We’re in the business of story telling and escapism (even if it only lasts for 30 seconds at a time). I once got my 3-week vacation to the Seychelles paid for as part of ‘market research’, and then the next month I convinced a client to plant 300 trees as part of an urban beautification initiative. Advertising gets a bad rap sometimes, but really that’s because accountants hate that we have so much fun andget to change the world, when the only thing they get to change is their tie. Once a year. On casual day. But hey, don’t take my word for it. I’m just a horse with a perfectly chiseled physique and a penchant for redheads. Also brunettes and NGO work. What are some of the causes you’re championing?
Add hope, The Topsy AIDS Foundation, and some work on Greenpeace. Also, I’m personally heading up the LOLhorses movement. Why should cats get all the glory, while us horses are forced to nibble the dirty end of the Internet carrot? LOLhorses is coming. Be ready.
If you want to meet That Ad Stag, join us at our Open Day on 4 October. It’s going to be everything he promises advertising is. And more.