Neo-Mashigo-co-Executive-Creative-Director-Ogilvy-Mather-Johannesburg.jpgOn Tuesday we’ll be giving you the chance to chat to our new Executive Creative Director, Neo Mashigo. He kicked off his career in the industry at Network BBDO before joining O&M JHB, previously as creative group head. He left the agency to work at SABC as a scriptwriter before moving to Draftfcb where he remained until his return to the O&M JHB fold in February 2013. He has clocked up notable recognition in the industry, winning a New Broom Award at the 2012 Financial Mail Adfocus awards. He is an executive member of The Creative Circle and a member of the Loerie Committee.

Through his involvement in The Creative Circle, he’s also championed getting new talent into the industry. He believes that it’s really important that the industry helps to mentor young talent and give them an opportunity to work in a real agency environment.

He’s also the guy behind phrases like “We’ve been having it” a big believer of making African work that’s true to its roots.  So if you’d like to ask him about what it feels like to write a line that becomes part of the cultural zeitgeist; how to get your big break in Adland; or how long he’s been growing on those dreads, tweet your question to @NeoMashigo and @OgilvyJoburg on Tuesday between 14:00 and 15:00 with #AskJogilvy.

Watch this interview with Neo done by the Adlip team on how to win in radio:

nickYou might still see social as a rowdy child, indulged as the youngest addition to the family of tools we use. Truth be told, social’s no longer an infant – it is a mainstream tool that’s learning to earn its keep just like the older kids. One of the most important steps to bringing some discipline to this problem child is through proper measurement.

Looking at simple metrics like retweets, followers and influence isn’t cutting it anymore. Instead, we should be looking at our business goals and measuring the role that social media has played in reaching them. It means making sense of a fast-paced marketing channel and the reams of data it produces.  That’s why we’re so excited to be working with the new Brandseye monitoring tool. It enables us to gather real-time, human-verified insights into what people think and are talking about easily and at any time.

Social@Ogilvy Business Director, Nick Bedford, will be talking with Joane Doyle from Brandsey about what this means for you and the strategy you’re trying to crack, the idea that you’re not sure will resonate and, yes, measuring how well your campaign did so you can create an awesome awards entry. Send an email if you’d like to attend on Friday between 11:00 and 12:00 and make sure to follow along on #HowToFriday.

Baby Soft has kept generations of South African families well stocked with thick, absorbent and silky soft 2-ply toilet tissue. And all the while, Softi, their adorable labrador puppy mascot, has been frolicking in an out of TV ads, working his way into the hearts of young and old.

But now, things are about to change. Thanks to Micro-Pillow Technology, Baby Soft is now softer than ever. Which got us thinking – perhaps it’s time for a new, softer mascot to match? Introducing Shlumfi the super-fluffy cat who’s taking on the old favourite, Softi the pup.

Baby Soft is asking fans to vote for their favourite in their Softer-than-Ever Mascot Showdown. If you’re undecided, there are videos, statistics and other useful bits of information to help you make up your mind on the Baby Soft website


TV campaign credits:


Executive Creative Director: Fran Luckin

Creative Director: Robyn Bergmann

Art Directors: Zach Nossel, Michelle McKenna

Copy Writer: Michelle McKenna

Designers: Hazel Davies, Natasha Prinsloo, Orla Hunter

TV Producer; Esme de Miranda

Directors: Asher Stolz, Brian van Niekerk

Production House: Team Best

Sound design: Louis Enslin (Produce)

Post-production: Warwick Allan – Mushroom Media

Account Director: Kate Turner

Business Director: Bridget Christensen


OgilvyOne credits for the digital campaign:


Creative Director: Dylan McLean

Designer: Orla Hunter

Assistant designer: Kamohelo Kuaho

Developer: Leanne Grunewald

Technical manager: Richard Knowler

Group Account Director: Nimay Parekh

Account Director: Georgia Matthews

Senior Social Media Manager: Corli de Kock