tshepoTshepo Chaka is one of last year’s Ogilvy Graduate Programme winners. He impressed us endlessly with his amazing blog, hopefully he’ll do the same for this year’s batch of aspiring Grads.

How did you know what you wanted to write about?

I knew that I wanted to write about business because entrepreneurship has been an integral part of my life and I enjoy reading up on captains of various industries.

How do you keep disciplined to keep updating?

I wish I was more disciplined! I have made it my mission to become a more disciplined blogger.

Where do you find content?

I usually find content from business journals, inspiring spaces like The Grove Market, Maboneng Precinct, creative blogs and from personal experiences I’ve had running a business.

Clever ideas to keep people coming back for more?

I think the trick lies in the storytelling element of the content and urging/inspiring readers to want to become more than they are.

Easy wins to build followers – are you also active on social media to drive to your blog?

I drive my blog through Twitter and my personal Facebook profile. After having posted content on my blog, I tag influential followers on my timeline in a tweet and more often than not, they retweet the link to their followers.

What do you love most about blogging?

Touching people’s lives; I have had people send me mails noting that my blog has inspired them to start something, be it a business or a portfolio to look for formal employment.

Why did you start the blog?

I started the blog to document my thoughts around business and to encourage the spirit of entrepreneurship among young people

Has your blog helped you in your professional life?

I have had a number of young entrepreneurs calling me to ask me to share with them my views on some aspects of their businesses. In a way, I’ve become a business consultant for small businesses.

emmaDavid Ogilvy’s “8 Habits of Highly Creative People” urges us to be constantly curious. It’s the only way we will see the endless trail of ideas that surround us. Our belief is that in being exposed to diverse people, we’ll be able to spark ideas and solve problems. Because, sometimes, solutions to problems come from totally unexpected sources.

This is what How To Friday is all about – exploring new territory and learning new skills. Emma Sadleir is our guest next week Friday and she’ll be chatting about the legal considerations of using social media. She has the unenviable task of trying to police the internet.

She’s a media law consultant and worked in the media litigation department of Webber Wentzel for five years before going on her own. Much of her work involves creating social media strategies and policies for corporates and schools, and providing training and workshops on social media law.

So if you’ve ever wondered whether you can get fired for what you say on Twitter or arrested for threatening a rampage on Facebook, make sure you don’t miss this one! If you’d like to attend, send us a mail. Or make sure you follow along from 11:00 on 17 May at #HowToFriday and @OgilvyJoburg.

capnerdsIf yesterday’s post from Michael Stopforth didn’t set your brain afire with ideas for your #OgilvyGrads entry, then another Ogilvite blog, Caps & Nerds, undoubtedly will. We chatted to Masego who makes up one half of the team:

“Our blog is driven by our passion for art. We generate our content from daily inspirations in our environment. We’re passionate about sharing ideas, beautiful artworks that hopefully inspire people around the world. Having daily themes to help guide your posts and generating enough content in advance makes it easy to post constantly. It also keeps our followers interested and looking forward to the next post. Our followers are online friends, other bloggers and people with the same interest. We also keep ourselves inspired by posts from other bloggers and hopefully make friends along the way.”

neoOn Tuesday we did an #AskJogilvy with our ECD, Neo Mashigo. It was planned for only an hour, but we ended up spending almost two on answering all the questions that came streaming in. Here’s what went down:

@RememberCarla: Often, your state of mind changes constantly, is it important to remain consistent in your creative work?

@NeoMashigo: Yes. Consistency allows people to know who you are & what you stand for. Especially when it comes to brands.

@RememberCarla: Can creativity be taught? How is it assessed? Who decides if it’s creative or not?

@NeoMashigo: Yes creativity can be taught & harnessed. Assess it by judging how it makes you feel.

@RememberCarla: How important is it to collaborate an innovator and creative?

@NeoMashigo: Whenever one or two people gather in creativity, Beauty is among them. Collaboration makes everything better.

@RememberCarla: Language induces creative responses, but isn’t language limiting? Does creativity require education to understand it?

@NeoMashigo: Language isn’t limiting. It’s a powerful creative tool that allows us to speak to the heart.

@Ninxie_Mo: Apart from the Ogilvy Graduate Programme, how does Ogilvy contribute to developing graduates that are thirsty for industry knowledge?

@NeoMashigo: We have internships, Open Days & opportunities like #AskJogilvy! We support Creative Circle training programme.

@MarkZella: What would your advice be to a young suit / marketer to get the best work out of the creatives?

@NeoMashigo: Give a good brief! Then be passionate about the brand & work together.

@Akona1: What’s your obsession with twerking about?

@NeoMashigo: I’m not obsessed, but I just looove their creativity

@marccrerar: What’s the hardest thing you’ve ever had to do?

@NeoMashigo: Forgiving betrayal. Let it go. Wooosah!

@clekzo: Fela Kuti or Femi Kuti?

@NeoMahshigo: Fela. But damn, Femi is doing a good job.

@khanyi101: Which church do we have to go to to witness your healing and preaching? (Via your twitter bio)

@NeoMashigo: It’s not a church. It’s a state of mind. Come visit my office, I’ll tell you over a glass of water

@jager_bianca: What do you do to keep your creative mind sharp?

@Ne0Mashigo: I hang around with the masses. They’re the most creative people I know.

@Abeyphonogenic: Do you think digital is important & y?

@NeoMashigo: Yes. It’s the future. Digital brings all the other mediums together. It allows brands to come alive.

@Tshepo_Chaka: Which piece of work/ad/campaign do you wish you had done?

@NeoMashigo: I wish I’d done the Million Project by Droga5

@KBellSays: Did you always aspire to be who are today?

@NeoMashigo: Not really. I’ve always seen advertising as a journey & not a destination. Stay tuned!

@ChrisRawlinson: What’s the best line you have ever written / seen?

@NeoMashigo: Power to the People.

@clekzo: Where do you see digital in advertising ?

@NeoMashigo: Digital is the medium to rule all mediums.

@Abeyphonogenic: Why should young people choose a career in advertising?

@NeoMashigo: Because it’s a career that allows multi-disciplined thinking. Advertising always asks for more.

@SibusisoSA: Do you think a hashtag search engine is cool?

@NeoMashigo: Meh. Who needs it when you’ve got Google…or am I misunderstanding?

@SibusisoSA: Perfect answer, this was just to see if you will reply lol. Respect!!!

@RABSouthAfrica: What’s your favourite radio ad/ campaign of all time? Why?

@NeoMashigo: Don’t do favourites, but liked the Raj Corsa Lite ads.

@Tshepo_Chaka: I’ve always had a lot of respect for you & your work what is your leadership style?

@NeoMashigo: I don’t know. Ask the people that have worked with me.

@Caprisel: What’s your idea of a day-off?

@NeoMashigo: It depends on what mood strikes me. I like hanging with my peeps & reflecting.

@SibusisoSA: What exactly do you do?

@NeoMashigo: I guide the creative process.

@Bonnikins: What stirs your creative juices?

@NeoMashigo: Beautiful minds, people, things. Just beauty.

@Bonnikins: What interesting qualities do you look for in a creative during an interview?

@NeoMashigo: What they do when they’re not making ads.

@SibusisoSA: Are you related to Vinolia?

@NeoMashigo: Kwa kwa kwa kwa! I suppose we are, because we share the same surname. Ke tau Ya Mariri!

@BradCM: How does one join such a creative industry?

@NeoMashigo: You just go take it!

@WaGaBakgatla: When did u realise creating was what u wanted to do & based on what did you choose the path that has led you here?

@NeoMashigo: I wanted to do everything. Advertising allows me to do just that.

@SibusisoSA: Best Facebook Tool besides hootsuite & ShortStack.?

@NeoMashigo: Our Social@Ogilvy team prefers using FB platform directly & building our own more responsive apps.

@ChrisRawlinson: if you could work for any agency outside of SA, who would it be? (apart from Ogilvy)

@NeoMashigo: Probably Droga5. If David asks nicely.

@BradCM: What did you study/do to get where you are?

@NeoMashigo: Studied at AAA and Vega on a training programme called Abakhethwa. And I worked bloody hard.

@SATVads: Many complain about too many ads with black women singing and dancing. What’s your view?

@NeoMashigo: Yeah, I’m with them. #ThisThingMustStop

@SibusisoSA: Do you think Digital advocates are a good idea?

@marvzee: How do you handle egos in the industry?

@NeoMashigo: I give them a hug

@SATVads: What is the value of South African consumer opinions in making and flighting ads?

@NeoMashigo: Very important, they’re the consumer that we’re trying to talk to after all.

@MasegoM: Who and /or what has made the biggest impact on your creativity?

@NeoMashigo: I was fortunate enough to start advertising under Mike Schalit. He shaped my path.

@AfrikaNoir: I am offended by the trend of having black people dance for food or products in ads. Am I being oversensitive?

@NeoMashigo: Sies! I’m also offended! #ThisThingMustStop

@MIQAELZULU: Blacklime or l’Oreal?

@NeoMashigo: I tend to switch around, but I’m more of a HeMan kinda guy.

@SibusisoSA: Do you think Lubners and Lewis will stop with the goat and R500 cash back campaigns?

@NeoMashigo: Never underestimate the power of a goat.

@SibusisoSA: What’s your take on QR Codes?

@NeoMashigo: There are easier ways to drive people online.

@KamoJelloIs it true that you run your creative department with a sjambok and a knobkierrie?

@NeoMashigo: It’s the only language creatives understand.

@LSWoolf: Where’s your city of inspiration?

@NeoMashigo: I don’t have a city of inspiration. I laugh at people who do.

@Akona1: If you didn’t live in Joburg, where else would you live on the continent?

@NeoMashigo: Uganda YEAH!

@pbkrielYour prediction for the top (most powerful) SA brand in 10 years’ time?

@NeoMashigo: It won’t be South African, it will be global, might be born here. It hasn’t yet, though.

@Caprisel: Who’s your favourite writer?

@NeoMashigo: Wole Soyinka

mikeTo inspire our 2014 Ogilvy Graduates-in-the-making, we’ve asked some of the Team Red bloggers to share their online worlds with us. First up is one of last year’s winners, Michael Stopforth, from one of our favourite spots to visit, Have Superpowers.

There are only two weeks left to register for this year’s epic internet battle, so hurry over to OgilvyGP.co.za to get going and be in the running!

How did you know what you wanted to write about?

Write about stuff you’re actually interested in. There’s no point in putting on a façade, because believe you me, when curtains call and masks fall, a naked you will always be the naked you.

How do you keep disciplined to keep updating?

To quote that guy that played Mark Zuckerburg in the Social network: “we don’t crash EVER!” That’s the difference. You need to show that you have one of the most admirable qualities ever – consistency.

If you’ve got 13 fingers and can Jimmy a Hendrix like no-one alive, but never work enough to get a gig, you suck. If you can just fret a string, but have continuous sessions at some indie bar where you eventually meet Skrillex in the toilet, do his acoustic set, survive dubstep’s fever and hit the ground running when the new guitar hero is the old guitar hero, you win.


Where do you find content?

Life. Keep your peepers peeled and I guarantee there are infinite amounts of blog-worthy delicacies around every corner. The world has pixels single atoms wide with multi-sensorial magic, all you need to do is start recording.

 Clever ideas to keep people coming back for more?

Find out what YOU’d like to know, not what you THINK your audience would like to know. An audience is essentially a group of people, and people associate with people. And you’re a people. All you need to do is bring another person into the intensity that is your life with your writing. You’re more interesting than you think.

Easy wins to build followers?

You might write digital antimatter, but if no-one knows about it, no one’s going to read it. The internet’s about linking, if there’s no hyperlink, there’s no traffic, and there’s nobody reading your beautifully crafted self-indulgent ranting.

What do you love most about blogging?

It’s the heart of the internet. The internet is about the world’s knowledge, free to anyone, and open to anyone to contribute. The idealism of John Lennon in one digital hippy colony, only with more hipster Instagram posts.

 Why did you start the blog?

For me, the most incredible thing about the net is that the world’s knowledge is out there. You can teach yourself anything. Parrot wrangling, wish-granting ostrich summoning, bionic chicken engineering. As well as other things that don’t involve birds. You can do the splits, you really could.

Has your blog helped you in your professional life?

On many occasions. I’ve gotten commissions and even dates from people reading my blog. If someone walks up to you, quotes your sub-header and gives you a hug, you feel pretty damn good. Just make sure your content speaks to savoury peeps.