This week we’ll be bringing you everything you need to know from the Loeries during Creative Week Cape Town. Parties, people, prizes – we’ll have it all. To do this, we’ve assembled a team made up of some of our most talented Team Red members.
Rowan Eva is a Business Director from Ogilvy Cape Town with around 75 000 Instagram followers and he’ll be the main man behind the lenses on the Ogilvy SA Instagram account.
We’ve also got the very talented Tanya de Jongh who’ll be wielding her pencils and 澳门足球博彩_2016奥运会外围赌球最新官方网站【赔率最高】
kokies to create recaps of all the speakers during tomorrow’s International Seminar of Creativity.
We found Tanya through the 2012 Ogilvy Graduate Programme
and loved her so much that she’s now also working at our Cape Town office. Go and check out some of her work
At the head of our search for well-dressed Ogilvians, we’ve got the uber-talented photographer Vuyo Mpanthsa hailing from our Joburg office. He’s part of the Iseeadifferentyou collective who are known for their work with Diesel + Edun. Their uniquely South African voice has resonated across the world, leading to a solo exhibition in Tokyo earlier this year.
Behind the scenes and make some predictions about how it will change in the next few years.
How Africa Accesses Facebook in Africa
If you look at Africa as a whole, there are over 77 million Facebook users with over 51 million users who access the service on mobile. It is interesting to note that the ratio of Android to Blackberry devices in Africa is over 2:1 – (although this may include Android tablets). But this only provides a broader picture, so for your convenience, I’ve broken down the data for the five largest countries in Africa, based on the number of mobile users (a full PDF of all the data for 50 African countries can be found at the bottom of the page)
How Nigeria Accesses Facebook on Mobile
87% of Nigerian Facebookers access the social network from mobile devices. 68% of these mobile users use feature phones while another 18% use BlackBerries.
2. South Africa
How South Africa Accesses Facebook on Mobile
93% of South African Facebookers access the social network from mobile devices. 47% of these mobile users access Facebook through a feature phone while another 30% use BlackBerry devices.
How Egypt Accesses Facebook on Mobile
FUN FACT: Egypt has the largest number of Facebook users in Africa but only the third highest number of mobile users. 45% of Egyptians use feature phones to access Facebook with another 38% using Android devices.
How Morocco Accesses Facebook on Mobile
Only 55% of Moroccan Facebookers access the social network on mobile. 39% of these users do so on feature phones while 37% of users use Android devices. It shouldn’t be long before the most popular way to access Facebook on mobile is on an Android device.
How Kenya Accesses Facebook on Mobile
85% of Kenyan Facebookers access the social network on mobile. Like Nigeria, a large percentage of these users (71%) do so on feature phones. Unlike Nigeria and South Africa, the next most popular platform is Android.
Some General Observations from the Data:
- Feature phones are still king
- Android’s market share is gowing in a number of a of African countries
- BlackBerry is still prevelant but only in a select number of markets
- iOS has found a niche in a number of markets but is not widely used
- Microsoft should quit now or start making Android devices
A Note on the Data:
All of the data used in this post was sourced directly from Facebook’s Advertising Tool. To the best of my knowledge, all of the above data is as accurate as possible at the time of originally publishing this post. If there is an error in the data, it may be my fault (please let me know if you find something wrong). If I was not at fault, then Facebook was drunk. You can find a full PDF of the data here. If you would like it in an editable spreadsheet, please let me know and
I will gladly supply it.
I have tried my best to not be misleading with the data in this post. You are free to reuse any of the figures in this article but please do so in context – this is important to make both you and myself seem less stupid.