David Ogilvy had a great outlook on the creative world. In his book, ‘Confessions of an Advertising man’ he shared his thoughts on creativity, “The creative process requires more than reason, most original thinking isn’t even verbal. It requires ‘A groping experimentation with ideas, governed by the intuitive hunches and inspired by the unconscious.’ The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.”



Duncan Bell, designer at OgilvyOne, was recently selected to showcase a game he created from scratch, called “Blazin’ Aces”, at rAge 2013, an exhibition dedicated to video games and technology.


The expo is organised and run by New Age Gaming (NAG), a local video game magazine, and exhibitors worldwide are invited to showcase their work, including video games, computer hardware, gaming peripherals and more.

Bell says Blazin’ Aces is a 2D aerial dog-fighting game, where players need to destroy their enemies, or be destroyed themselves. “Players acquire points for damaging their enemies and need to reach a certain score to win. The game features frantic, but fun aerial combat. It is easy to pick and play, but hard to master. The various game modes included in the final version test the players’ skill and co-ordination.”

He says his passion for game development started during his childhood years. One day, I stumbled on an application, Game Maker, which was initially created to teach programmers how to utilize a simplified drag and drop coding system. Throughout the years, the programme was updated and made more user-friendly. I slowly learned how to use it and created many small prototypes for the games I wanted to make.”

With the local video game industry steadily growing in the country, Bell joined Make Games SA, a local community of game developers who collaborate and showcase their work to each other. “Once on there, I received valuable feedback from other developers on how to make the game better. I initially created a prototype of the game in 2010 and enjoyed the process so much that I decided to create a commercial version using the same software,” he says.

Bell presents a short course into game design at a company called Learn3D. The course uses Game Maker to give students, scholars and other interested people a crash course on game design and development. “So far, I have conducted two highly successful classes and will host another one at the beginning of next year,” he says.


“Working in an always-on and digitally sussed environment like OgilvyOne is the perfect place for someone like me, where my passion for technology and development is at the heart of speaking to people in new and interesting ways,” says Bell.

To find out more about the course Duncan teaches, visit http://www.learn3d.co.za/gamemaker or for Blazin’ Aces visit www.reddotlab.com/blazinaces. The game will be available on the Android and iOS stores early next year, with a PC and Mac version coming up soon.

Original prototype version of game: http://www.reddotlab.com/blazinaces/classic/

Make Games SArAge 2013 Day 1 MakeGamesSA gallery