It was a weekend filled with dancing, prancing (mostly from The Hoff who hosted Sunday night’s shindig) and honouring great clients.  It’s being heralded by many as one of the best Loeries to date.

Strong work for some of South Africa’s favourite brands, including Volkswagen, Cadburys and Multichoice, added up to the 24 Loeries now nesting at our offices, and Ogilvy South Africa pay tribute to these clients that have helped to shape this work.

The Grand Prix winning Volkswagen campaign by Ogilvy Cape Town, which saw a silent marching band take to the streets of Cape Town to simulate the feeling drivers would have in the Golf 6’s silent cabin, also picked up a Gold Loerie in the Live Activations category.

Silver Loeries went to Cadburys Lunch Bar “Voice Over” commercial, staring Sgt Larvelle ‘Motor Mouth’ Jones from the Police Academy….

Kraft Foods’ digitally-led “Heart Gingers” campaign for Stimorol also took home a Silver birdie…

Multichoice’s “Believe in Magic” campaign was a multiple winner, rewarding the client and agency’s shared vision to produce South Africa’s first ever campaign that combined 3D, Animation and Live Action.

Congrats to all the winners you inspire us and remind us that this industry is not about being a hater!

Here’s to another year of great ideas, great parties, not to memtion watching Saturday’s host, Riaan Cruywagen on the news.

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