This month, M-Net’s celebrating their 25th Birthday with a nod to legendary fashion photographer, Annie Leibovitz’ famous portrait shoots for Vanity Fair.

Featuring a host of South Africa’s favourite celebrities dressed by our country’s most famous designers, the campaign pays homage to the stars that have helped M-Net become synonymous with magic.

The campaign, ‘Forever Magic’, rolls out in print and outdoor media during October, and features the likes of Derek Watts, Ashley Hayden, Shaleen Surtie-Richards and Proverb in glamorous poses.

Watts has been with M-Net for 23 years, during which time he says he has met “the most interesting, revolting and wonderful” people. Hayden, decked out in Marianne Fassler, fresh off the Cape Town fashion week runway, credits the channel – with whom she has been since its second birthday – with launching her long and illustrious TV career….

They were joined by 22 of their colleagues for the shoot, which took place in Johannesburg’s classic Old Park Station – the perfect stark backdrop to the beautifully plush clothes.

What do you think of our brightest stars looking particularly sparkly?

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