Up until recently, a nation of passionate, highly knowledgeable soccer fans have been passive coaches. They’ve shouted from their living rooms and from their stadium seats, only to have their advice fall on deaf ears.

But then Zamalek changed everything. During June and July, Black Label drinkers got to be the coach as Kaizer Chiefs and Orlando Pirates went head to head in the Carling Black Label Cup.

Renowned coach and soccer personality, Ruud Gullit , endorsed this world-first sporting innovation from Ogilvy Cape Town. “Fans know their teams better than anyone else in the world and it’s about time their voices are heard.”


Director  :  Ian Chuter

Production House  :  Platypus Productions

Creative Group Head  :  Jonathan Lang

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