Remember the devilishly deceptive Bournville ads that led your mind astray?

Here’s the second instalment of this award-winning ‘Deliciously Dark’ campaign for Cadbury’s Bournville. Featuring the mysterious Mr Fitzpatrick as the lead character, the spots play on the universal truth that dark fantasies lie dormant in the female psyche.

The radio spots centre on shockingly dark tales being recounted by Mr Fitzpatrick’s anonymous female counterpart, which expertly leads listeners to draw their own conclusions…have a listen and let us know what you think!

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