Let’s be honest, the airline industry and Social Media haven’t had the best of relationships – no doubt that this is mainly driven by consumers utilizing Social Media platforms to voice their dissatisfaction in some area or another….think back to United breaks guitars, or their recent re-instatement of 9/11 flight numbers, which understandably was met with outrage from consumers.

Then there was last year’s Kevin Smith debacle, and more recently the Mother and daughter who were told that they were “too fat to fly“!

Despite inadvertently providing a (almost) constant source of bad press, have you noticed that the airline industry in general are not only embracing Social Media but are actually doing some exciting and innovative campaigns in this space?

Let’s begin with a great little time wasting utility app from SAS (Scandinavian Airlines) that isn’t actually made for its loyal customers, but for their competitor airline customers…..

Check out this new campaign collaboration between JetBlue and Olympus who have reached out to the public in a new crowdsourcing campaign to promote their PEN E-PM1 camera range in conjunction with their Pen Ready Project.

KLM now responds to your questions within the hour via their Twitter account. To promote the 24/7 service, they replaced their usual typed responses by a living alphabet.

And last up is something new from Virgin called ‘Book by Weather’ with a simple but innovative proposition: Ever had your perfect vacation ruined by bad weather making your perfect vacation not so perfect anymore? Those days are now gone with Virgin’s new way of traveling.

Leave a Reply