10thSouth Africa’s third mobile telecommunications network, Cell C turned 10 years old today and to celebrate our Client’s Birthday we decided to do something a little less conventional.

We took out a Print Ad in the Financial Mail, but not just any Print Ad, we put a QR code in our Print Ad.

When our Clients snapped the QR code, it took them to a ‘music video’ we had created as their Birthday message

We also invaded their office with 1,000 helium balloons each attached with a quirky wish from every Ogilvy JHB staff member, and to sweeten up their day, we dropped off 10 decadent Birthday cakes.

At Ogilvy JHB, we don’t just wish our Clients Happy Birthday, we get the party started!

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