2012 is heralded as being our last. The same sense of doom surrounded 1984, thanks to George Orwell’s famous novel. That year is also of course famous thanks to an ad that launched Apple products as computers for everyone – an ad written by legendary copywriter, Steve Hayden.

Until just before Christmas, when he retired, Steve was Ogilvy’s Vice Chairman. He’s going to be sorely missed, as you can see from this touching letter that Ogilvy North American Vice Chairman Chris Wall wrote to Steve. A Facebook group, suitable dubbed Friends of Steve Hayden, has also sprung up as a space for old friends and colleagues to share their fondest memories of this living legend.

Let us know if you have any fond memories of the man who wrote that Apple ad!

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