alistairWe’re very excited to have the Digital Platforms Manager at the Mail & Guardian Online, Alistair Fairweather, visiting us next week. He’s the man responsible for launching the M&G iPhone app (the first paid news app in the local market), the first Kindle edition in Africa and the first paid iPad edition of a weekly newspaper in the country.

He’ll be talking about merging the quality of an old established brand with the excitement of a new platform, the way readers think about digital content and some unexpected pitfalls in the road to digital freedom. Essentially, learning new tricks from old dogs.

Alistair has been working in online publishing for over a decade. Starting out as a web designer, he worked for tech start-ups in both Johannesburg and England. Returning to South Africa in 2002, he moved into an editorial position on MWEB’s portal team. He’s specialised in product management and oversee the launch of new products like Answerit and Letterdash. He also managed the 24.com user community, nurturing Letterdash past the 1 million page impression mark, and helping to create South Africa’s largest blogging platform. In late 2009 he joined Media24 Magazines for a brief stint as their Social Media Manager. The portfolio includes power brands like Huisgenoot, YOU, Fairlady, Go!, Men’s Health and many more.

In July 2010 he took on the role of Digital Platforms Manager at the Mail & Guardian Online – follow him or link up with him. Also stay tuned for our updates through #HowToFriday.

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