Everyone knows that real men don’t cry – but every now and then something comes along that brings a tear to even the most hardy of fellows. KFC‘s Wicked Zinger Box Meal is exactly such a thing.
This ad is the latest installment of the much-loved Man vs The World series. The campaign was born out of an idea that tapped into the zeitgeist that men were feeling emasculated because of trends swinging towards metrosexuality. KFC helps these poor okes reclaim their manhood by allowing them to “Act like a man. And eat like one too”.