reneIt’s a glorious day in Cape Town, and the sign hanging over the entrance to the CTICC shouts that this is not a conference.

The 15th Design Indaba’s theme seems to be about perception – or, perhaps, about changing perception – and how everything could be exactly not what it seems – every one of the near three thousand delegate passes state that “I am not a delegate”.

Without a doubt, yesterday’s most talked about presentation was from René Redzepi, founder and “not a chef” head chef of Noma restaurant in Copenhagen who came on stage with a duck. Here’s a great interview with him detailing some of his thinking and approach to creativity.

Then it was John Bielenberg – who “is not a creative facilitator” –  feels so strongly about the value of thinking wrong that he created an immersive programme called Project M that is designed to inspire and educate young designers, writers, photographers, and filmmakers by proving that their work – especially their wrongest thinking – can have a significant impact on communities.

Evidently, this is not Day One.

Follow updates through the #DesignIndaba feed and remember that you can SMS any questions you have for any of the speakers to: 43431 – just include the speaker’s name.

Thanks to Willem Labu for this update – check back for more from Ogilvy’s non-delegates at the conference.

Leave a Reply