Perhaps the zeitgeist at Design Indaba this year is to do “less”, but more coherently and cohesively. There’s a seeking spirit in almost all of the work being showcased – trying to find a current of similarity in how we see and create experiences. Something exemplified by Aaron Koblin‘s talk with Chris Milk. They’re probably most famous for their work with Arcade Fire on The Wilderness Downtown project.

In 2010 they created the interactive music video for the band’s song “We Used to Wait”. Created in HTML5, it gives viewers an engaging, customisable experience that integrated Google Maps Street View to take them on a virtual trip down memory lane. It paved the way for a whole new approach to online media by showing off the possibilities that digital production has to offer.

Chrome Experiments (bearing the tongue-in-cheek tagline “Not your mother’s JavaScript.”) describes the project as follows: “Choreographed windows, interactive flocking, custom rendered maps, real-time compositing, procedural drawing, 3D canvas rendering… this Chrome Experiment has them all. ‘The Wilderness Downtown’ is an interactive interpretation of Arcade Fire’s song “We Used To Wait” and was built entirely with the latest open web technologies, including HTML5 video, audio, and canvas.”

They also created the crowd-sourced Johnny Cash video that gave fans the feeling of contributing to something bigger, as an ode to Johnny Cash.

Follow all the action through the #DesignIndaba stream – it’s almost as good as being there.

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