childrenTo be honest that’s a fairly easy one; Kony 2012, a new campaign aimed at raising awareness of Ugandan guerilla leader and war criminal Joseph Kony has literally taken over the Web.

KONY 2012 is a film and campaign by Invisible Children that aims to make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice.

It goes without saying that we live in a world that is driven by technology and connection, social networking sites like Facebook and Twitter allow stories to explode at an unprecedented pace. We are constantly fed news and gossip most of which, let’s be honest is mostly trivial, but just sometimes the internet is used for a good cause.

With 43 million views on Youtube within four days, ’Kony 2012′ could be the best use of the internet and social media for raising awareness of a cause to date.

Regardless of the debate around the integrity of Invisible Children as an organization, or whether or not you subscribe to the notion that this campaign promotes slacktivism (the idea that sharing, liking or retweeting will solve a problem), this single video is a lesson in what good can be achieved using the internet and makes visible the power of social media.

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