Kyknet’s latest TV drama, Vloeksteen delves deeper into the underworld of diamonds. To launch the campaign, Ogilvy created rich media banners that asked viewers to “scratch for more” on a scratch card styled diamond.
The banner expands to reveal an intricate work of art created by acclaimed artist, Diane Victor. As the user explores deeper, with the use of a diamond magnifier to view the artwork in detail and watch the trailer.
You can delve deeper yourself on Litnet.
Artist: Diane Victor
Art Director: Renier Zandburg
Copywriter: Steph van Niekerk
Creative Director: Mariana O’Kelly
Developer: Mark McIntyre
Digital Creative Director: Dylan McLean
Group Account Director: Nimay Parekh
Senior Account Manager: Georgia Matthews
Group Account Director: Tom Prentice
Media Placement: Stella Heyns – Neo@Ogilvy