diamondKyknet’s latest TV drama, Vloeksteen delves deeper into the underworld of diamonds. To launch the campaign, Ogilvy created rich media banners that asked viewers to “scratch for more” on a scratch card styled diamond.

The banner expands to reveal an intricate work of art created by acclaimed artist, Diane Victor. As the user explores deeper, with the use of a diamond magnifier to view the artwork in detail and watch the trailer.

 

You can delve deeper yourself on Litnet.

Credits:

Artist: Diane Victor

Art Director: Renier Zandburg

Copywriter: Steph van Niekerk

Creative Director: Mariana O’Kelly

Developer: Mark McIntyre

Digital Creative Director: Dylan McLean

Group Account Director: Nimay Parekh

Senior Account Manager: Georgia Matthews

Group Account Director: Tom Prentice

Media Placement: Stella Heyns – Neo@Ogilvy

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