miaMia Scholtz heads up Neo@Ogilvy – providing a full range of digital and direct media services, including media strategy, planning and buying, search marketing, performance marketing, analytics and technology, mobile marketing, social media marketing, digital out-of-home marketing and others.

She has 14 years’ experience in the Online Marketing Industry, of which 7 years were spent in the UK. She’s been involved in start-ups and has worked with numerous local and international clients including British Airways, IBM, Sun International, Amex, Audi and Cartier.

She’ll be chatting about the general SA landscape from a media buying and media planning perspective, how to roll out a media plan and how to report, track and analyse the ROI. She’ll also share some great creative work that’s reaped rewards.

Follow the updates through the #HowToFriday hashtag from 11:00 on Friday.

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