The launch of the fourth season of KykNET‘s show Getroud met Rugby had to be something special. The show is a kind of local rugby version of Footballers Wives, in Afrikaans, centering around sex, lies, deceit, and of course, rugby.
The ratings revealed that the show has a predominately male target audience, which indicates that both rugby and women are a winning combination. And we all know that nothing goes with rugby and women like beer:
“After searching long and hard around the country, we finally found a local brewery that was willing to specially brew a craft beer with our Boobs en Balle beer label,” said Haddad Viljoen, Kyknet Marketing and Publicity Manager. The idea was further pushed on the back of the labels and with some cool print work:
Creative Director: Mariana O’Kelly
Art Directors: Michelle Ferreira and Renier Zandberg
Copywriter: Stephanie van Niekerk
Group Account Director: Tom Prentice
Catch Getroud met Rugby on KykNET DSTV channel 111 every Tuesday at 20:00.