We’ve all imagined that we’re the stars of a movie about our lives. It might not have been the most exciting movie, but there’s magic in the everyday things we do. With a good narrator and some dramatic music, everyone’s life becomes movie-magic worthy.Never more so than with the new M-Net brand advert titled, My Life as a Movie.
Starring local heartthrob Emmanuel Castis as the hero of the narrative, the ad uses emotion as the predominant language. “We wanted our viewers to believe that magic happens in their own stories. There are definite parallels between the stories on-screen and our own. Who says that magic only happens in the movies?” says M-Net Head of Marketing and Publicity, Mpeo Makape.
“It’s not every day that a brand points out the dark and unpleasant sides of life. But we had to go down to go up again. Such is life. Nevertheless, we hope the ad leaves people with a sense of hope and optimism, as well as the realisation that magic happens every single day – not just on the screen, but off-screen too,” said Creative Director Mariana O’Kelly.
Executive Creative Director: Fran Luckin
Creative Director: Mariana O’Kelly
Copywriter: Stephanie van Niekerk
Art Director: Renier Zandberg
Agency Producer: Debbie Dannheiser