Castle Lager is the proud sponsor of the Springbok National Rugby Team as well as sponsor of the newly renamed Castle Lager Rugby Championships, not to mention series and all Test series in South Africa and overseas tours by the Springboks.
The incredible trophy that will be presented to the winning team at the end of the tournament was shown off at our offices and a few of the Castle Lager employees and excited Ogilvy staff members were on hand to get their chance to lift the trophy in their own unique way!
“Castle Lager and the Springboks are an integral part of the fabric of South African society,” explained Norman Adami, Chairman and Managing Director of SAB Ltd at the time of the partnership announcement.
“The further coming together of these two brands is very special and the partnership forged will be significant for South African Sport – both now and in the future.” Seems like everyone wants to be a winner! From all of us here at Ogilvy Johannesburg, we wish the Springboks the very best of luck in their upcoming game against the Pumas at Newlands! Go Bokke!