Forget Tai Chi, meditation and CDs with whale sounds and rain-stick noises. In the uptight, stressful grind of day-to-day life, if you really want to get people to chill out, you need a radical chill intervention. Enter the new KFC Milkybar Krusher campaign, which extends the existing Krushers’ “How about a nice cup of chill?” into a whole new chill-out craze: Face Yoga.
Face Yoga is a new exercise craze, where one practices the art of pulling one’s face into different “poses” in order to relax. In the same way that yoga strengthens muscles and induces relaxation, so Face Yoga prepares you to drink the new thick and crunchy Milkybar Krusher, resulting in the ultimate chill.
And of course you need an instructor if you’re going to attempt a rigorous routine like this. That’s why you need self-proclaimed Face Yoga guru, Shmarmy Kush! Watch the videos below for an easy guide on how to pull of poses like the “Yes I can listen to you and tweet” and the “I’m LOL-ing but still don’t get the joke” pose.
Mike Martin – Creative Director
Bridget Johnson – Creative Director
Marion Bryan – Creative Group Head
Catherine Conradie – Creative Group Head
David Krueger – Copywriter
Junior Art Director – Leighton Coertze
Genna Hansen – Social Media Manager
Cindy Booysen - Account Management
Shera Eshmade - Account Director
Tessa Weakley – TV Producer
Team Best – Director
Emma Hurley – Art Buying
Colleen Idle – Production
Mike Lewis – Photography
AMI – Illustration
Kate Mallett – Digital Account Executive
Pierre Cassuto – Digital GAD
Dylan McLean – Digital Creative Director
Leigh Hunter – Designer
Byron Phillipson – flintntinder (Production Company)