The recent KFC campaign celebrates the aboKlevas – the dreamers, the street smarts, the savvy I’ll-make-it-happen self-starters. To aboKleva sithi Salute. “AboKleva know where they want to go and make a plan to get there,” says Creative Director, Molefi Thulo. “They may not have a Harvard education, but they’re determined to beat the odds.”
Launched in March this year, the campaign’s multiple phases highlight different angles of this theme, rolling out on various platforms, from television to building wraps, billboards and radio.
The fifth and latest campaign phase will roll out on print, radio, mobile and digital platforms, and features a special collaboration with acclaimed local musicians Oscar “Oskido” Mdlongwa and Mandla “Spikiri” Mofokeng. After all, who better epitomises aboKleva values than this dynamic duo, who have overcome setbacks to achieve considerable success in their field, turning rejection into inspiration?
Putting their heads together yet again to create something remarkable, the Kwaito and House music maestros will get summer off to a sizzling start with a new track that is as much autobiographical as it salutes aboKleva who slog away to make things happen. Fans will be able to download the track, titled “Kleva”, using a specific USSD code – give it a listen here.
“The KFC Streetwise campaign salutes the go-getters who push from nine to five and five to nine. They may not yet have attained the fame of Oskido and Spikiri, but they have their sights firmly fixed on the stars,” says Thulo.
Mike Martin – Creative Director
Molefi Thulo –Creative Director
Justice Mukheli – Art Director
Lynette Ngwata – Account Director
Galaletsang Kgoathe – Copywriter
Mponeng Sedumedi – Copywriter
Nqobile Mncube – Art Director
Palesa Motiki – Copywriter
Pierre Cassuto – Group Account Director (Digital)