We’re glad to announced that we have kicked off our 2013 How To Friday schedule with style! Editor for Destiny Man and technophile Kojo Baffoe came to visit us this morning to share his thoughts on the print and digital worlds. With years of experience in both fields, he has more than enough knowledge to help us understand these two vastly different platforms.
The question burning on everyone’s mind is the outcome of the print versus digital battle. The truth of the matter is there is no battle and there is no true victor – according to Kojo the winner is content.

He argues that we’re spoilt for choice when it comes to digital platforms to showcase our information, but are we using the right platforms to share this content? Too much focus is put on where content is hosted rather than how content is created.

Think of content as a lump of clay; it’s a whole lot of information that you need to sculpt into something for a specific audience. You could sculpt a flamingo or an eagle. They’re both birds, but one is just better suited for a certain target audience than the other.

We’re all working on a trial and error basis. Through social media we’re trying to figure out what platforms work with certain audiences. Some work for all, but most are target specific, which makes packaging your information key to success.

So what is the answer? Well, in short, we don’t know what is dead and what is not. We’re still trying to figure out what works best.

For more of the nuggets he shared, check out the Storify below:

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