“What you do with your data is vastly more important than acquiring still more of it,” says Sir Martin Sorrell, CEO of WPP. This week the world’s leading CRM and data specialists have come to our shores for the launch of OgilvyOne South Africa.
Voted the number one global Customer Engagement company by the business researcher Forrester last year, the dynamic digital direct agency digs deep into data to uncover powerful insights and knowledge that turn big ideas into personalised experiences.
“The world of CRM and Loyalty has been revolutionised by digital insights and delivery. Add to this the power and benefit of location-specific mobile communication, particularly here in Africa, and a new world of marketing opportunities opens up to us,” says Brian Fetherstonhaugh, Chairman and CEO of OgilvyOne Worldwide, which spans 100 offices in 51 countries.
Fetherstonhaugh is visiting Ogilvy & Mather Cape Town and our campus this week with OgilvyOne Worldwide Board members Patou Nuytemans, Annette King, Günther Schumacher and Paul O’Donnell to run training workshops with Clients and Staff and share global best practice.
To be part of the discussion and share in the insights, follow along on Twitter via the #OgilvyOneSA hashtag. The launch will be taking place on our campus from 12:00 on Friday 1 Feb.