alphThis year, DStv was once again one of the major sponsors of Design Indaba. As such, they needed to have a strong presence at the event. But how do you talk to what DStv is all about, all the entertainment and a wide range of amazing content, while also making a piece of communication that all those artsy folks at a world-renowned design conference would appreciate?

The solution came in the form of creating DStv’s own entertainment-inspired typeface. This DStv alphabet was intricately crafted with each letter representing an iconic character or piece of entertainment. Can you guess what each letter stands for?

Four fantastic, young illustrators from Cape Town were briefed to design the letters, thus also giving local talent a platform at the event.


The idea then exploded into other mediums from an A-Z digital icon suite and papercraft letter giveaways to posters and giant 3D letters.

After buckets of blood, sweat and tears and a couple of grey hairs later, the 2m high 3D letters were completed and carefully delivered to Cape Town. They were placed in high-traffic areas at the venue, giving people the chance to enjoy and interact with them.


With speakers like Marian Bantjes, Jessica Hische, Louise Fili and Matthew Carter on the line-up, typography and illustration were major themes at the 2013 Indaba, making the DStv typeface project all the more relevant.

Ultimately the campaign combined entertainment, technology, design and creativity in a delightful, fun and engaging way – ensuring DStv’s involvement in the conference didn’t go unnoticed.

Team credits:

Georja Bunger – Art Director

Tracy-Lynn King – Copywriter

Carl Willoughby – Creative Director

Fran Luckin – Executive Creative Director

Tom Prentice – Group Account Director

Caree Ferrari – Managing Partner, MultiChoice

Shirley Wagner – Head of Print Production

Quintin Wright – Head of DTP

Aldo Pulella – Digital Art Director

Greg Pentopoulos – Model Maker

Emma Cook – Illustrator

Daniel Ting Chong – Illustrator

Adam Hill – Illustrator

Jordan Metcalf – Illustrator

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