tshepoTshepo Chaka is one of last year’s Ogilvy Graduate Programme winners. He impressed us endlessly with his amazing blog, hopefully he’ll do the same for this year’s batch of aspiring Grads.

How did you know what you wanted to write about?

I knew that I wanted to write about business because entrepreneurship has been an integral part of my life and I enjoy reading up on captains of various industries.

How do you keep disciplined to keep updating?

I wish I was more disciplined! I have made it my mission to become a more disciplined blogger.

Where do you find content?

I usually find content from business journals, inspiring spaces like The Grove Market, Maboneng Precinct, creative blogs and from personal experiences I’ve had running a business.

Clever ideas to keep people coming back for more?

I think the trick lies in the storytelling element of the content and urging/inspiring readers to want to become more than they are.

Easy wins to build followers – are you also active on social media to drive to your blog?

I drive my blog through Twitter and my personal Facebook profile. After having posted content on my blog, I tag influential followers on my timeline in a tweet and more often than not, they retweet the link to their followers.

What do you love most about blogging?

Touching people’s lives; I have had people send me mails noting that my blog has inspired them to start something, be it a business or a portfolio to look for formal employment.

Why did you start the blog?

I started the blog to document my thoughts around business and to encourage the spirit of entrepreneurship among young people

Has your blog helped you in your professional life?

I have had a number of young entrepreneurs calling me to ask me to share with them my views on some aspects of their businesses. In a way, I’ve become a business consultant for small businesses.

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