That we’re massive fans of  Shelly Lazarus, Chairman Emeritus of Ogilvy & Mather and this year’s Creative Effectiveness Lions jury president, is no secret. We were hanging on her every word in this video interview with Thomas Crampton on how they chose the winner for this new and terribly elite category.

The chat is particularly interesting considering our last week’s Apex Awards that also measure the effectiveness of creativity. We like to all it the Twin Peaks – and planting your flag on top of each is surely the biggest achievement any Adland inhabitant could dream of.

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