In the tradition of dancing monks, flying ostriches and other fantastical events, we’ve created this piece for our delicious client Cadbury Dairy Milk. It’s a well-known fact that Cadbury puts that extra half a glass of milk in their chocolate, making it super decadent – take a look at what the team did with the idea of getting it juuust right:

As part of this magical journey into Joyville, chocolate lovers (i.e. everyone) can play a game online to try to fix the Gigantically Generous Glass and a Half Gizmo that makes the delicious chocolate. Give it a go here.

Or join Cadbury Dairy Milk tomorrow (13 July) at Sandton City to see the Gizmo in real life. The Joyville Squad will be in the activation area (Checkers forecourt) from 9:00 to 17:00, & from 10:00 the online game winners will get a chance to control the real–life Gizmo & win some awesome prizes. One lucky person will also be randomly selected to have a go at the Gizmo, just by being at Sandton City on the day. Head on over to the Facebook page for more info on the activations.

gizmo web

Executive Creative Director: Fran Luckin
Creative Director: Tseliso Rangaka
Creative Director: Peter Little
Creative Group Head: Andrew Pearson
Head of TV Production: Debbie Dannheisser
Business Director: Vanessa Vosloo
Account Manager: Siyabonga Mbalo
Social Media Manager: Adam Skikne
Social Designer: Bianca de Jager
Digital Account Director: Tash Edmondson
Digital  Creative Director: Dylan McLean
Digital  Art Director: Brendan Ho Yong
Digital Copywriter:  Shane Geffen
Digital  Strategist: Romy Salant

Director: Mike Middleton from Jump
Production House: Flint and Tinder

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